Articles by Rob Enderle

Elon Musk presents himself as a free-speech absolutist. In other words, he believes everyone should have a voice He has certainly had issues with critics, brutally going after a whistleblower and a first responder, among others. So, like a lot of people in power, he feels strongly no one should take away his voice or someone that he agrees with, bu...

Qualcomm went to Washington, D.C., last week to host an event focused on preserving and protecting the United States' unique leadership position in the technology market The keynote and panel were populated by ex-government officials and experts on trade and technology who pointed out that, regardless of which party is in power, the government is i...

Up until last week, discrete graphics, the high-end parts you would use if you were into gaming, CAD/CAM, AI development, metaverse creation, picture and movie editing, architecture, animation, or any other field (like engineering) that required high-performance graphics, you had a choice of two vendors: AMD which was the leader in value and more bang for the buck, and Nvidia which tended to lead in absolute performance...

Nvidia's GTC conference last week was amazing. What Nvidia does that no other vendor seems to get is use their technology to craft the keynote. Instead of watching a boring talking head, you get to see the benefits of their latest technology used and demonstrated virtually Given that Nvidia makes the leading metaverse platform, Omniverse, and uses ...

If you are like me, it's hard to focus on work given what is going on in Ukraine. I'm afraid doom scrolling has become far too addictive for many of us. But while the pain and suffering we are seeing is clearly tragic, the result could be a far more powerful Ukraine funded by captured Russian funds This week is Nvidia's GTC conference. The show wil...

The last few years have been one heck of roller coaster ride. The pandemic and the recent war between Ukraine and Russia bracket the events for now, but suddenly a lot of companies are rethinking aggressively global resourcing and divesting manufacturing as bad ideas The result is some interesting dynamics which should lead to higher prices than be...

We are in the beginning phases of unanticipated change as a consequence of a number of international disasters The pandemic not only forced us to shift to support work-from-home, but it also resulted in the Great Resignation by people who decided that they really did not want to go back to a job they hated....

Earlier this month Intel CEO Pat Gelsinger gave a lengthy presentation on his plans for the company. It was a comprehensive talk addressing issues that ranged from competitive performance to finding a solution for the massive processor shortage that is crippling U.S. manufacturing The latter was driven home recently when I looked to replace one of ...

When it comes to self-driving cars, those that make them and those that drive them seem to be living on different planets. The industry seems to think consumers want horizontal elevators that take them where they want to go, while consumers do not want to give up driving nor do they currently trust a computer to motor them around Jaguar is a compan...

I grew up with stories like Robert A. Heinlein's "Have Spacesuit—Will Travel" and the idea that we will someday get on a space liner to view the stars. But these stories were written long before we understood the time it would take to make these trips possible, the adverse impact of space travel on humans, and the unbelievable costs that would be incurred...

Last week both AMD and Facebook released financial results. The one similarity I see between the two companies is that their stocks are undervalued AMD got there by massively overachieving expectations, while Facebook got there by blowing out costs and tanking growth, causing the stock to drop by over 25 percent. Mark Zuckerberg is estimated to hav...

Intel this month announced a US$20 billion plan tied to the CHIPS for America Act that promised to build in Ohio the largest semiconductor factory (fab) in the U.S. This is the single largest investment in Ohio's history, and the result will be like an arcology, a self-contained city This deal will be crucial to the United States' ability to both ...

The automotive market is moving rapidly to make and sell autonomous vehicles, but the studies I've seen suggest that two out of three drivers don't want them I've seen this resistance to new technology several times over the years. In cars, we had the early voice technology that replaced idiot lights, automatic seatbelts that wrapped around your ne...

This year I did not go to CES again because of the pandemic. I was less worried about being in Las Vegas than I was about the travel to and from the event because the infection rate where I live is a bit off the charts. As a result, I rarely leave home In any case, much of the event is streamed, and I was able to find several things that caught my ...

This is the first week of the new year and, given how 2020 and 2021 were, I am feeling a bit of trepidation that 2022 could be worse The first big consumer event of 2022 is CES, and I still argue it's way too soon after the holidays for a show that makes you want to spend more money just days after assessing the hole in our wallets from buying Chri...

Originally published Aug. 9, 2021. This story is brought to you today as part of our Best of ECT News series The Siggraph virtual conference takes place this week and Nvidia is doing the opening keynote....

Well, this is my last column for 2021 and it has been one heck of a year. We thought 2020 was challenging. But I think we could argue that on many fronts this year was not exactly a breath of fresh air -- and we still have more than a week remaining for the world to surprise us Typically, at the end of the year, I try to pick a product that impress...

Elon Musk tends to gravitate between brilliant and crazy, making him a lot of fun to watch if you aren't an investor Investors have way too many moments where they may regret their stakes in Musk's companies, given he makes the related securities and several cryptocurrencies far more volatile than they otherwise would be....

OK, don't get excited; the death of PCs and smartphones won't happen tomorrow. Nor did Qualcomm overtly declare its demise at the company's annual Snapdragon Tech Summit last week in Hawaii. However, it did announce a level of performance that will eventually make current smartphone and PC designs obsolete Qualcomm's rollout of its new Snapdragon 8...

Thanksgiving has passed, and I'm sure we all had wonderful conversations with our relatives on safe topics like politics and religion and are feeling pretty good about not seeing some of those folks for at least another year. But, good news, our list of folks to buy gifts for likely got significantly shorter! It is my tradition to write a piece on ...