Articles by Rob Enderle

We are living in an amazing time, but many of us seem to take it for granted. We have private spaceships (although they blow up more often than I'd like). Self-driving cars are on the road, even though we can't buy them yet, and there are plans for a 12-mile-high inflatable building Granted, a number of us are kind of convinced it will end up looki...

If you thought the iPhone was the most desirable phone in the market you wouldn't be alone, but you likely would be wrong. While we all were snoozing, One Plus emerged. It's a little company out of China that came up with and executed one of the most brilliant low-cost guerilla marketing programs I've ever seen. The end result is that3.6M people...

Like a lot of folks, I'm starting to go through withdrawals because The Daily Show with Jon Stewart dropped off the air last week. It is kind of amazing that it was how a massive number of us actually kept up on the news, given it wasn't a real news program. However, while the show was a commercial success, it appeared that wasn't its only goal....

What I find most interesting about Windows 10 is that if Apple wanted to knock Microsoft off the desktop, then it -- not Microsoft -- should have released a product like this. When I say "like this," I mean one that could transform a smartphone into a PC. My reasoning is that Microsoft is relatively weak in smartphones, and Apple currently is k...

The scary news last week was that a couple of guys demonstrated they could hack into a Jeep and take control of it. Later, more details came out that suggested you might want to avoid Chrysler cars altogether. ...

An old fable keeps running over and over in my mind about the scam artist who convinced an emperor that he had created clothing only smart people could see. Everyone says they see the clothing because they don't want to look stupid. Granted, I'm thinking that walking around in clothing stupid people can't see doesn't sound that enticing, but tha...

My wife and I just completed a move from California to Oregon, and it was far less painful than it could have been, thanks to technology. It used to be incredibly painful to move. While a lot of the pain is still there, technology has advanced a lot since we last moved -- about 18 years ago -- and at least some parts of the process now are far easier. ...

A couple of weeks ago, I was waiting to do a CNBC slot on what to expect from the Apple Watch in Asia -- the entire smartwatch class is having a lot of issues for a variety of reason -- and I ran into Rick Perry, former governor of Texas, as he was coming out of the same studio I was about to enter. For some reason, I thought he was going to be a ...

There's a massive number of efforts going on to kill the car as we know it. Among them are efforts to make it a tiny self-driving box that we'd likely be embarrassed to be seen in, efforts to make it highly customized and amazing, and efforts to change its fuel from gasoline to CNG, electricity or something else. There is no doubt that the car a...

E3 -- perhaps the biggest and most important gaming conference in the world -- took place last week. Sony and Microsoft came ready to do battle, Nintendo showed up, and we were up to our armpits in little companies doing amazing things with virtual reality. However, companies that weren't at the event, like Amazon and Netflix, likely have more to...

Much to Apple's dismay, I cover Apple events. One of the questions that frequently came up during its recent developer conference centered on Tim Cook. Was he becoming Steve Ballmer? The implication was that Steve was a failure at Microsoft, so the comparison didn't reflect well on Cook. I think this idea is wrongheaded. Yes, Tim Cook's situation...

There are things about working with large companies that can be really frustrating. For instance, when both Windows Vista and Windows 8 were coming to market, a number of us pointed out that things needed to be fixed before the product was released, but we were ignored, with catastrophic results. This time, however, Windows 10 is looking better t...

I was at Dell's analyst conference last week and HP Discover is this week. As I was considering the contrast between the two companies, I started to think the contrast between Apple and HP is greater. Given how many Apple employees used to work at HP before its massive layoffs, there is a lot of cross-pollination between the firms -- and given ho...

If there is one vendor on the planet that has the capability to fight Apple -- on paper, it is Lenovo. Lenovo this week will hold its annual Lenovo Tech World event in China, showcasing the company's new breadth. While it would be easy to position this as the U.S. (Apple) against China (Lenovo ), Lenovo is actually far more of a multinational com...

I was at the Qualcomm Internet of Things event in San Francisco last week during what was a major IoT event in the city. What is kind of amazing is the larger event was just a small part of the applications show that used to go on at the same time. This year it is twice the size of that older show. Companies are flocking to this IoT concept like ducks to water. This means in a few short years we are going to be up to our ears in connected things. ...

Lisa Su, the talented new CEO for AMD, last week gave a pitch on the future to get people excited about where AMD is going. Based on the stock performance after her talk, she and her team knocked it out of the park. However, they also got me thinking about some technological advancements that have been quietly percolating, which likely will form the basis for a revolutionary announcement in the next few years. ...

One of the movies I'm really looking forward to this month is Disney's Tomorrowland. My first real job was at Disneyland, and I was so in love with the place I often would come back and work a second shift for free. Epcot, the city of tomorrow, was supposed to be Walt's final legacy but his untimely death ended that vision. That city of tomorrow never came to be, except finally -- at least in concept -- in the Tomorrowland movie. ...

Microsoft is holding its Build event this week, marking the beginning of its major push to launch Windows 10. Build is in San Francisco this year, which effectively puts it right in the back yard of both Apple and Google -- a nice "in your face" move. I was the featured launch analyst for Windows 95 two decades ago and there, even though the post launch was hardly flawless, Microsoft ripped Apple a new rear orifice, wounding the company so badly that one of the founders eventually had to return to save it. ...

Virtual and augmented reality and holographic image technologies are coming at us with the speed of a freight train, and it won't be long until we'll no longer be able to distinguish between what is real and what isn't. How we are getting there is kind of interesting. There are some initiatives going on behind the scenes, as well as some breakthroughs, that shortly will make our experience of the world we are living in very different from what it is now. ...

I recently heard an amazing story about how an Apple shop had dumped Apple for Dell. Over most of the last two decades, the only time I've seen a move like this was when some change in IT forced it, and a lot of staffers subsequently would quit as a result. This move was largely user-driven. Then, last week, the WSJ came out and actually panned a...