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"The biggest mistakes companies make with engagement are about vanity, narcissism, self-centeredness," said consultant Brian Carter. "We're talking about smart people who would never walk into a mixer and talk about themselves for 15 minutes straight," he told the E-Commerce ...
"We knew this information anecdotally from past audits, but now we have empirical evidence to back that up," said Brian Carter, director of strategic communications for Black Duck "We now know that people do not have a really good grasp on where all the open source is and how ...
"We know from open source audits we conduct that users lack visibility into the open source [software] they are using and therefore cannot control it," said Brian Carter, Black Duck's director of strategic communications Black Duck "automatically IDs and inventories the open s...
"It has taken a long time," Internet marketing expert Brian Carter told TechNewsWorld The changes are necessary: "Have you ever missed a post and gone back and the newsfeed is so personalized that it doesn't even show it anymore? Or you clicked on a link and loved it but lost...
"It sounds like a noble idea, and it's in keeping with Google's history of testing interesting ideas, but I don't think it's going to be as affordable for readers as ads are for advertisers," Internet marketing expert Brian Carter told the E-Commerce Times "Most people don't ...
If nothing else, "this makes me think they might be serious," Internet marketing expert Brian Carter told the E-Commerce Times. "If they keep being ad-free as their top mission and they go the nonprofit route, they might indeed succeed -- and so they've made a new blue ocean in social networks...
Anyone "with more than five years in the social media industry" will adopt a wait-and-see posture, Internet marketing expert Brian Carter told the E-Commerce Times "For context, Wikipedia lists 207 social media websites," Carter pointed out. "If you were on Twitter in 2008, yo...
In general, tech companies are usually acquired for their technology, their user base or their personnel, Internet marketing expert Brian Carter told the E-Commerce Times "It appears they purchased Polar to get Luke Wroblewski and his employees to work on Google+," Carter agr...
It's a feature that the company should continue to develop in order to draw more eyeballs and advertising dollars, said Internet marketing expert Brian Carter "This is smart," he told TechNewsWorld. "Many times I want to go back to something but can't find it. But they need mo...
Going forward, it will be interesting to watch and see if or how the company lives up to that commitment, said Internet marketing expert Brian Carter "Google hasn't demonstrated the kind of savvy and insight in social they have in other areas," he told the E-Commerce Times....
As social networks have become an established -- and for some people, indispensable -- part of daily life, the need for a service that cuts through the sludge is becoming essential, said Internet marketing expert Brian Carter "Noise is the biggest problem in social media," he ...
The Gmail updates also could provide another way for advertisers to target new consumers, noted Internet marketing expert Brian Carter. Marketing advantages often come hand-in-hand with privacy concerns, however, and this new Gmail feature is no exception "There are some marke...
"The improvements to Google+ Hangouts are cool, especially the dedicated watch page for Hangouts," Internet marketing expert Brian Carter told TechNewsWorld. "From a business perspective, the ability to use Hangouts instead of other webinar or screen-sharing apps is disruptive for the companies that charge for this. Hangouts haven't had all the components they need, though, and the watch page helps." ...
The updates are also part of a greater effort to drive user engagement on the site as it tries to facilitate conversations that go beyond just those of users' Facebook friends. Though Facebook has a far larger and more global user base, Twitter often gets the credit for being the site people turn to for live updates on breaking news, said Brian Carter, author of the books Facebook Marketing and The Like Economy...
For example, "Autofill admits them to the online payments world," Brian Carter, author of the books Facebook Marketing and The Like Economy, told the E-Commerce Times "This is another example of the strategic smarts and ambition of Zuck," Carter said. "One gets the sense that ...
So far, it doesn't look as though LinkedIn is up against a threatening suit, said Internet marketing expert Brian Carter. "This is a really strange lawsuit, and I have to assume it comes down to people clicking 'OK' on things they didn't really understand," he told the E-Com...
That newly generated revenue stream would be a boost for Yahoo, which acquired Tumblr in a US$1.1 billion deal earlier this year, said Internet marketing expert Brian Carter. "Tumblr's deal with DataSift is actually an encouraging move for Yahoo fans," he told the E-Commerce ...
Facebook's new tools don't have to convert any Twitter users or spark real-time conversations to be successful for the company's bottom line, though, said Internet marketing expert Brian Carter. "It's part of a smart competitive strategy for Facebook to offer everything that...
Indeed, "it's smart because it's an even deeper socialization of photos," concurred Brian Carter, author of Facebook Marketing and LinkedIn for Business Tags are already a powerful way for friends to become aware of new photos, Carter pointed out. Now, "with photo album sharin...
Some of that revenue stream could come from increased interest on the part of marketers, said Internet marketing consultantBrian Carter "Some of those in social media services, especially PR agencies, tend to favor Twitter over Facebook -- which means Twitter -- and the VIP in...
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