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Salesfusion has released a new version of its marketing automation platform enhanced with the lead-scoring capabilities it acquired earlier this year with the acquisition of LoopFuse. ...
OK people, it is 2014. Email marketing has been an important marketing tactic for a good 15 to 20 years. Email marketing for mobile devices is a newer variation of this tried-and-true channel, but it still isn't rocket science. So why, I ask you, do so many marketers still refuse to learn the most basic tenet of email marketing? Namely, that the subject line is the most important part of the content -- and the No. 1 rule is that it should fit on one line...
Zite has traded hands again, three years after CNN bought it for US$20 million. ...
Zynga COO Clive Downie on Monday announced the early rollout three mobile-first games: FarmVille 2: Country Escape, New Zynga Poker and New Words With Friends. The soft launch is taking place in certain markets before the games' formal debut in June. ...
Pegasystems has rolled out Next-Best-Action Marketing 7.1. Built on Pega 7, it aims to provide marketing executives with the best customer service strategy -- the next best action -- for any given scenario, based on customer data captured by the system, along with rules configured by the user ...
There is a new wearable fitness device on the horizon that may take this emerging technology niche to an entirely new -- possibly mainstream -- level. ...
U.S. companies can be forgiven, perhaps, for their near-sighted view of global markets. North America and the more exotic European markets are enough for most companies, short of those with multinational aspirations, seeking foreign-based revenues. ...
Carl Icahn has ratcheted up his efforts to get eBay to spin off its lucrative PayPal division. The billionaire investor on Monday sent an open letter to other shareholders accusing eBay board members Marc Andreessen and Scott Cook of placing their interests before those of investors ...
If you were to administer truth serum and ask a retailer how it really felt about Amazon Prime, chances are the response would be that it's pure genius -- or pure evil genius, perhaps. ...
Never mind the Seattle Seahawks completely smoking the Broncos -- Super Bowl XLVIII may go down in history as the turning point for iBeacon. ...
Mozilla on Tuesday gave its users a heads-up that their browsers would be getting a new feature called "Directory Tiles." ...
Microsoft on Monday released Power BI for Office 365, a business intelligence application for its Office 365 Enterprise subscribers. ...
As SugarCRM moves forward, fueled by its recent infusion of US$40 million by Goldman Sachs to invest in sales and marketing, it plans to focus on "the nontraditional use of CRM," said VP of Marketing Jennifer Stagnaro. ...
Google last week debuted several trendy eyeglass frames for Glass, enabling the device to shed its dorky look while accommodating prescription lenses ...
Democratic members of Congress this week moved to replace by legislative means the Net neutrality rules that a court decision last month suddenly rendered defunct. Lawmakers introduced the Open Internet Preservation Act in both chambers. ...
Shortly after Google's US$3.2 billion acquisition of Nest was announced, Nest CEO Tony Fadell felt obliged to clarify something for its users: Any changes to the company's privacy policy would be opt-in. Also, Nest would be transparent about those changes to its users, he said ...
The Pirate Bay is once again wide open, thanks a ruling by an appeals court in the Netherlands that decreed Internet providers no longer have to block IP addresses associated with the site. ...
Epicor Software has announced the general availability of Epicor Retail CRM 7.0. The updated platform reflects a complete shift to .Net and SQL reporting services and includes a number of new features in analytics, reporting and security. ...
Neiman Marcus has announced that some 1.1-million customer credit and debit cards may have been exposed in a hack attack. The retailer was first alerted to the intrusion at the beginning of the year by a security researcher. ...
T-Mobile USA on Wednesday launched Mobile Money, a money management application for smartphones that is meant to be used in conjunction with a reloadable T-Mobile Visa Prepaid Card. This card offers reduced fees and free services for registered T-Mobile wireless customers ...
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