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Results 1-20 of 108 for Kelly Shermach

Does SaaS Meet the Customization Challenge?

Software as a Service (SaaS) solutions have been around for years. However, until recently organizations only reluctantly engaged them, choosing instead expensive and complex custom software builds implemented solely within their enterprise systems ...

Getting Physical With Online Shopping

Online retailers more concerned about getting savvy shoppers to return to their sites versus winning new Web surfers are employing new technologies that enhance -- and differentiate -- their sites ...

EXCLUSIVE INTERVIEW

Accenture Partner Garret Wu: Health Info Prototype Is One Small Step

A U.S. Department of Health and Human Services contract awarded in November 2005 charged Accenture Health & Life Sciences and three other tech developers with the creation of a fully-integrated health information system to connect healthcare communities ...

Time for a Web Services Reality Check?

Historically, a Web service has been understood to be a software piece that enabled machines to interact over a network. That network may have been a closed-loop enterprise system or the Internet ...

EXCLUSIVE INTERVIEW

PCI Security Standards Council Chair Seana Pitt: Awareness Is Essential

The Payment Card Industry Security Standards Council (PCI) launched in September as a joint venture between Visa International, MasterCard Worldwide, Discover Financial Services, JCB and American Express to continuously improve the data security standard ...

How to Respond to a Data Breach, Part 2

When data loss or unintended exposure occurs, organizations face myriad challenges in communication and crisis management ...

EXCLUSIVE INTERVIEW

PayPal’s Pearson on Staying Consumer-Friendly

eBay business unit PayPal revolutionized the payments industry and catapulted e-commerce when it emerged as a credit card processor for person-to-person transactions on auction sites ...

Consumers Demand, E-Tailers Deliver

Overall holiday sales for 2006 -- including both online transactions and sales at brick-and-mortar stores -- showed an increase of 4.4 percent over 2005, according to theNational Retail Federation (NRF) ...

BEST OF ECT NEWS

How HIPAA Affects CRM and Vice Versa

The Health Insurance Portability and Privacy Act -- more commonly known by its acronym "HIPAA" -- targets specific electronic data and communication processes in medical organizations. Adopted in 1996, HIPAA sets standards for the use and disclosure of patient information ...

EXCLUSIVE INTERVIEW

Digital River Marketing VP on E-Commerce Lessons Learned

With the holidays approaching, many traditional and e-only marketers hope that the Web tools and designs they developed during 2006 ring in record sales over the Internet. To summarize what improvements online sellers made over the past 12 months, the E-Commerce Times talked to Jim Wehmann, vice president of global marketing for Minneapolis-based Digital River...

Customer Loyalty Dos and Don’ts

Consumer loyalty has become such a ubiquitous goal for marketers that its definition is murky at best. Ten years ago, a loyal customer participated with a chosen brand more frequently than the average shopper ...

Winning Philosophies for Boosting Consumer Loyalty

There's an oft-heard slight in professional realms: "Those who can't do, teach." If taken seriously, this notion would leave marketers lost in their attempts to build consumer loyalty ...

Online Banking: Going Above and Beyond Security

Fans of online banking can hardly imagine how they lived without the channel. Just as snail-mailed personal correspondence has gone out of fashion in favor of e-mail and text messaging, so have snail-mailed account statements and bills ...

If Disaster Strikes, Is Your Company Ready?

Since the events of Sept. 11, 2001 -- and more recently, Aug. 29, 2005 -- disaster recovery has moved to the forefront of executive minds in corporate America. Terrorist attacks and natural catastrophes have prompted reviews of data storage practices, customer care locations and tech support ...

Taming CRM in the Retail Sector

As CRM solutions emerged, retailers with private-label credit cards and catalog operations adopted the technology with the clarity many other retailers lacked. They already had a wealth of information, and they understood that CRM provided a toolset for data analysis and optimization ...

What HIPAA Means for CRM and Vice Versa

The Health Insurance Portability and Privacy Act -- more commonly known by its acronym "HIPAA" -- targets specific electronic data and communication processes in medical organizations. Adopted in 1996, HIPAA sets standards for the use and disclosure of patient information ...

Travel Disruptions: Using CRM to Soften the Blow

As if the airlines haven't had enough challenges since Sept. 11, 2001, British authorities were compelled to introduce a new one at the beginning of August. In addition to weathering economic downturns, volatile bankruptcies and merger flirtations, airlines now must comply with new carry-on restrictions due to a foiled terrorist plot ...

B2B: Getting Search Engine Marketing in Sync

When a searcher types a word into Google or Yahoo, organic and paid results populate the return screen. Because competition for top rankings in search results is steadily increasing, business-to-business marketers are challenged to develop ever more sophisticated search strategies ...

Data Mining: Where Legality and Ethics Rarely Meet

More than ever, knowingly or unknowingly, consumers disseminate personal data in daily activities. Credit and debit card transactions, ATM visits, Web site browsing and purchases -- even mobile phone use -- all generate data downloaded for analysis and customer profiling. Collectors may use this data to enhance customers' experience, but may also share information with marketers more focused on customer acquisition...

Summer E-Tail Study Forecasts Holiday Readiness

E-tail industry leaders are crowned -- and laggards exposed -- in a new Web site study conducted byKeynote Systems, a San Mateo, Calif.-based Web performance and measurement firm ...

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