Mobile Apps

Because they live on the ecosystem of mobile devices, people expect their apps to be user-friendly and instantly accessible. To attract and keep users, apps must deliver a seamless, simple, and intuitive experience. We spoke with experts in the fields of apps and CX to get their take on what makes f...

Google went live earlier this summer with its new Core Web Vitals algorithm to determine search rankings. With the implementation of Core Web Vitals as a key component of its search algorithm, Google has made a well-considered decision to reward sites that perform the best and that have been specifi...

Consumers will spend more money shopping online this summer in response to ads they see on social media if deals are offered by vendors. Shoppers also are more receptive to chat commerce, a potential new trend. New research by Smartly.io, a social advertising automation platform for creative and per...

Most businesses today that want an app have an app. But having one is not the entire process. The app maker and the business behind the mobile application still need to get it to actually work effectively. Because more people are using apps, many businesses are focusing on the bells and whistles to ...

Cybercriminals are deliberately targeting phones, tablets, and Chromebooks to increase their odds of finding a vulnerable entry point. The Financial Services Threat Report from Lookout disclosed that 20 percent of mobile banking customers had a trojanized app on their devices when trying to sign int...

More than 90 percent of U.S. users of the latest version of Apple's mobile operating system iOS 14.5 are taking advantage of a new feature to block an application's ability to track their activity on their phones. Worldwide, 88 percent of users shut down app tracking on their iPhones. This is bad ne...

From coin shortages and curbside operations to contactless transactions, how consumers pay for their purchases has been completely transformed during the pandemic. Marketers expect that transformation to continue and expand. It is not just family staples that are seeing a jump in consumer digital pa...

A new social media platform called Swell is based on voice messaging. According to its developers, Swell is the first social platform to focus exclusively on asynchronous audio conversations, where audio clips up to five minutes in length can be posted to the site. Any Swell member can host a conver...

For brands that haven't yet tried social selling, 2021 is the time to start. Social commerce offers brands the ability to reach new audiences on platforms consumers already use and trust. Moreover, because it streamlines the sales process by allowing people to discover your brand and make purchases ...

Apple's plan to release its App Tracking Transparency (ATT) privacy enhancement feature in early spring has set the ad industry on its ear. ATT requires apps to get a consumer's authorization before tracking them or the devices they are using. Ray Wang, principal analyst and founder at Constellation...

As the pandemic continues to keep shoppers out of brick-and-mortar stores, new shopping behaviors continue to include smartphones to nudge products into consumers' digital shopping carts. CRM Buyer discussed with Dennis Reno, SVP and head of customer experience at Cyara, how mobile CX is influencing...

Do you welcome physical fitness like a fish in water, or does it take a trip to the clothing store for larger sizes to get you moving? If you need a push, perhaps a new motivational tool called KrowdFit will be more to your liking. It pays you cash to put your fitness tracking devices on. The KrowdF...

An Illinois consumer says that on Sept. 26 he received a number of text messages on his cellphone from a company named DoNotPay, Inc., attempting to solicit his business. The messages allegedly urged him to sign up for the DoNotPay app, a service chatbot that its maker bills as "The World's First Ro...

Clickwrap transaction platforms, which serve to replace electronic signatures, are emerging as a valuable tool to help businesses navigate the increased volume of online transactions. Instead of signing, users click to check a box, or click on a button with a label such as 'I Agree' or 'Accept'. Tha...

How often do you receive an email that you suspect is fraudulent?
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