Expert Advice

Is your company's data is clean and well managed? Why does that matter anyway? Ataccama VP David Kolinek discusses the challenges and solutions related to the formal management of data assets within an organization.

The state of Florida has amended its Telemarketing Act, creating what is being called the “Mini-TCPA.” Florida’s new law changes electronic and telemarketing in significant ways — even if you’re not in Florida

For many newcomers to crypto investing the learning curve can be steep. There may be hesitancy if people do not feel comfortable with the level of security on a given crypto platform. Accordingly, there needs to be a level of trust built by the platforms to ease the minds of people just getting star...

EXPERT ADVICE

Managing Google’s Algorithm Updates

With the majority of searches happening on Google, updates to how Google is serving results could put a complete halt to new customer acquisition, leads, sales, and ultimately revenue. Here are some ways your business can best manage the latest core update to Google's algorithm

EXPERT ADVICE

4 Tips To Attract a Younger Customer Base

Attracting and engaging with a younger target audience is no longer optional; it is an essential marketing goal. The big question is: how to do it? Marketers and online retailers who have found useful answers to that question shared their insights with the E-Commerce Times

It is safe to say that all e-commerce platforms should feature trendy product offerings, crawlable and mobile-friendly site architecture, and ensuring 24/7 customer service. But above all else, having a strong on-site search could be one of the biggest factors in retaining customers and boosting rev...

Product returns are an unavoidable part of running an e-commerce business. They can't be eliminated, so offering the option to return items can be a vital part of a business's strategy. As the adage goes: "If you have too few returns, you're not selling enough." Still, most e-commerce businesses wou...

EXCLUSIVE INTERVIEW

How Merchants Can Better Battle Chargebacks and Fraud

Cash flow concerns and fraud are going to be a menace to both retailers and consumers this holiday shopping season. One of the biggest shopping headaches this year will be a much earlier start to the chargeback cycles. Jeff Wixted, vice president of marketing and client solutions at Accertify, discu...

Closing physical storefronts in favor of internet-based direct-to-consumer selling options is not necessarily the best approach for typical store owners, according to Mark Delaney, retail industry consultant at Zebra Technologies. The E-Commerce Times heard more from Delaney in a wide-ranging conver...

Supply chain chaos has sellers and shoppers on edge, with no relief in sight anytime soon. To better understand how marketers should navigate this unusual holiday shopping season, we spoke with a variety of experts to get tips on what makes for successful holiday e-commerce marketing -- and why plan...

The term "social commerce" is the trend du jour for marketers, yet there's confusion in many circles about what that really means. Some people equate social commerce with capital-I "Influencer" marketing. Others think of social commerce as the process of marketers reaching consumers directly via soc...

Many businesses find themselves launching open-source products at a rapidly accelerating pace without truly understanding either the benefits that come with it or the potential pitfalls that must be avoided. Let's talk about what open source means to your business, and how you can leverage it to ser...

One of the fundamental choices that an e-commerce retailer must make is the platform they use to sell their goods and services, because it's not just a store -- it's a place to connect with customers and create a sense of the brand. We spoke with several e-commerce experts to get their take on how r...

With resale appealing to a growing share of consumers, chief among them Gen Z, more brands are jumping on the bandwagon. Levi's, Lululemon, and Nike all launched in-house resale programs over the last year. However, the rise of resale comes with many challenges for e-commerce brands and marketplaces...

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