On Friday Apple released its “Tiger” operating system into the marketplace.Borrowing heavily from what we had seen in Longhorn (Microsoft’s next version of Windows) last year, Tiger is an impressive piece of work. I’m not one of those who thinks that using a competitor is a bad idea, particularly if you can get it out first. You play this game to win and, as long as it’s legal, in my book anything goes.
Tiger is well-integrated with hardware and provides a solid out-of-box user experience. The user interface is mature and it has a UNIX core that remains one of the most secure on the market. With a good balance of ease of use, performance, and reliability, Tiger would seem to be the OS of choice for must users over a Linux distribution.
Tiger vs. Linux
However, not all users can afford Apple hardware. The Mac Mini, while relatively low-cost, can’t compare to the price of a low-end Intel, AMD, or VIA-based box running Linux. We have to remember much of the third world makes a fraction of what the Western world makes income and as such those consumers are very price-driven: US$100 to them may represent as much as a month’s salary so every penny counts.
For those that want to get intimate with the code, Linux, because it is fully open-source, is better. This would include both programming professionals looking to create a unique solution as well as software hobbyists. Granted, this second group only constitutes less than one percent of the market, but they, like their “hardware-modder” counterparts are very hands on and often very active in forums, sometimes seeming to be a much larger group than they actually are.
However, when it comes to the average user there really is no comparison. The extra money spent for an Apple machine is well worth the vastly better support an individual will get from Apple over Red Hat or Novell, and virtually none of the hardware vendors is excited about desktop Linux yet (primarily because it isn’t profitable).
With servers, where there is a good economic model, Linux would clearly remain favored over Apple because of much deeper support from companies like HP and IBM. But on the desktop, for most users, Tiger is the clear winner. It has better desktop application bundles, better customer support, better hardware, good value (when you can afford the minimum entry price), and is vastly easier to use.
An interesting competitive approach might be to combine a Linux server solution and an Apple desktop solution into a package and market the result. This solution would probably be more attractive then a generic Linux or Apple server/client solution and it would put each platform where it has the strongest competitive advantage. Given Apple doesn’t really partner well and Linux folks are incredibly insular, I doubt this will happen. But it is interesting to think about what might result if it did.
Tiger vs. Windows XP 64-Bit Edition
If this were a competition based simply on names Tiger would get my vote. The Microsoft product name is almost a sentence and the acronym WXP64BA looks like a password I would quickly forget. I don’t know who is responsible for naming at Microsoft these days but he, or she, seems to be working way too hard to validate my old axiom: “The only thing people will agree on when it comes to a new product name is that the person who came up with it is an idiot.”
I guess we could make it worse bay calling it the “Windows XP 64-Bit Edition with SP 2 and knock three times on the ceiling if you want me Edition,” but I’m hoping coming up with names like that doesn’t become the next big thing in Redmond.
On the product side, Tiger has a number of features that appear to have been pulled from Longhorn’s preview last year. The biggest one is “smart search,” a feature that allows you to rapidly search a variety of file types to find what you need. With storage approaching a Terabyte now, this is an incredibly useful feature and one Windows users will have to get from a third party until Longhorn ships late next year.
Another is virtual folders. This allows you to group files virtually by author, topic, or other criteria making them a lot easier to find. Finally there is the use of widgets, something you can get in a third-party product called “Window Blinds” and also shown last year by Microsoft. This allows you to put little useful applets on your screen. This last is more eye candy than anything else, but I like it and it makes the OS look cool.
Of the rest of the features, the two that stand out to me is a higher level of security over downloaded applications than Windows currently has and stronger parental controls. While unfortunately parents often don’t use the parental controls they have available to them, protecting kids is incredibly important to me and it is nice to know it is important to Apple as well.
On downloaded files you have to put in your ID and password to install an application, and given I used to go into my old boss’s office and install joke applications on his machine from time to time (one made the letters of the screen fall off the bottom at an increasing rate, another made it look like he was going through a nuclear meltdown) I’m thinking this is a good idea as well.
Windows XP 64 Bit Edition ,which was wrapped with a huge amount of fanfare and hoopla at the launch (er, well, more like if you blinked you missed it), is the most secure desktop OS from Microsoft currently shipping. More of a precursor to Longhorn so that vendors will write the necessary 64-bit drivers, it is available on new hardware and not as an upgrade. It really isn’t designed for the home market and the likely targets are those doing specialized research, multi-media authoring, CAD, and complex financial analysis. Mainstream it isn’t, but if you need the power of a 64-bit platform and particularly if you like AMD hardware, this is your OS. The majority of us aren’t there yet.
However, in the unlikely event a business were to look at the two platforms using the normal key criteria of multiple hardware vendors, existing application support, and ease of integration into an existing infrastructure, generally Windows XP 64 bit addition would win (though I think most would simply choose to stay with their existing Windows load).
Tiger does do a vastly better job of integrating with an existing environment, but it will still be more difficult than Windows. In addition, given most internal audit departments’ focus on requiring competitive bidding for hardware purchases, most IT organizations would simply not take the risk of moving to a single vendor, particularly given Apple’s incredibly uneven history with business support.
As an individual, if you can live on the platform, there really is no competition: Tiger would easily be my choice. But if you have to use Windows at work, moving between the two user interfaces is painful and should make you less productive on the Windows machine. This will be an individual call; if the fun of using the Apple platform is greater than the constant aggravation of the difference, then Apple is your path. If not, stay with Windows. Overall, I think Apple will grow its market with this OS and the Mac Mini. Maintaining it after Longhorn ships is a question we’ll address later.
What will I use? I’m a gamer, and I love to modify my hardware, but Tiger doesn’t support my favorite game and you don’t “mod” Apple hardware. Apple has yet to come out with an OS I can use, and until they do, ugly name and all, I’m on Windows and waiting for Longhorn.
Rob Enderle, a TechNewsWorld columnist, is the Principal Analyst for the Enderle Group, a consultancy that focuses on personal technology products and trends.