New App Aims to Plug Holes in Leaky Enterprise Data Hulls

Trend Micro on Monday announced LeakProof 5.0, designed toreduce the complexity and cost often associated with the discovery,monitoring and blocking of sensitive enterprise data. New features are builtaround the Active Update service andlanguage-independent fingerprinting technology the company calls “DataDNA.”

Leakproof 5.0 will be available June 22.

“LeakProof 5.0 focuses on three key strategies. It lowers securityrisk through immediate protection, is less complex and more flexible,”Mark Bloom, global manager of DLP product marketing for Trend Micro,told TechNewsWorld.

Notable Problem

Almost 80 percent of internal enterprise data breaches come from authorized insiders, according to the company.

The problem may be worse than many business executives realize. Thefinancial impact to an organization whose data has been stolen averages $202 per record, according toKen Pappas, vice president of marketing and security strategist forTop Layer Security.The average cost per breach is $6.6 million (up from $4.7 million in 2006).

In 2008, an estimated 84,000,000 records werecompromised, Pappas told TechNewsWorld — “nearly a 225 percent increase over the last eight yearsat an estimated cost to the economy of $17 billion. The stolen dataincludes customer data, email lists, contact lists, employee records,financial reports, confidential business documents, software andintellectual property.”

In fact, a recent surveyby the Ponemon Institute found that 59 percent of employeesthat leave a company steal data from that company, he added.

Two Versions

Trend Micro is targeting enterprise customers with LeakProof 5.0. Two versions are available. The standard version has privacy protection regulatory compliance components, which secureaccount information, credit card numbers, contact information andhealth information. The advanced version adds intellectual property protection.

Trend Micro’s DataDNA technology uses algorithms to detect sensitive dataembedded in files, records, email and other content. It then stores the dataas signatures. This provides a unique sequencefor the information in the document and allows enterprises to searcha “fingerprint” database of millions of records.

The database is small enough to run on laptops without consumingexcessive memory or causing performance slowdowns, according to Trend Micro. In addition, its character-based technology extracts fingerprints from anylanguage.

The service allows easy updating of the database, compliancetemplates, validators and applications. Forexample, handling changes to IM and webmail formats through this new feature can speeddelivery of application changes.

LeakProof Availability

Per-user pricing varies by seat count.LeakProof 5.0 Client Standard 1-year licenses for a 251-500 seat-count start at $47.82 per user. LeakProof 5.0 Client Advanced 1-yearlicenses for a 251-500 seat-count start at $68.32 per user.

Both versions of LeakProof include a client and a management server.LeakProof 5.0 client supports Windows 2008, 2003, Vista and XP. Themanagement server supports VMware ESX 3.5.

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