Digital transformation means a lot of things to different people, but if you do it right it should be virtually unique to your circumstance. The other day I caught up with Rip Gerber, CMO at Vlocity, the Salesforce partner that specializes in vertical industries like telecommunications and insurance. Of digital disruption, he said, "Nobody changes anything without a strong busines...
"Sales engagement" is not a new concept, but the premise around its application has matured over the last few years. So, what is it? If you want the TL;DR version, it's the process of engaging with new sales opportunities quickly and persistently, with a cadence designed to connect, using multiple c...
Markets grow at the margins. This bit of sage advice was given to me at the start of my analyst career, and it has kept me in good nick for nearly two decades. Of course the focus has drifted over time but that's the point: The CRM market has evolved, and the job of an analyst is to make sense of th...
Customers are crucial to a successful business. They can be one-off customers or repeat buyers. Ideally, a business wants a mix of both. Problems arise when marketing tactics fail to attract either type, which is why customer engagement is so critical in today's hypercompetitive e-commerce environme...
Large corporations are not the only businesses governed by Europe's GDPR, which became effective last month. Small and mid-sized businesses also are subject to its provisions. The regulation applies to the processing of personal data of individuals in the EU by an individual, a company or an organiz...
Data science has become mission-critical to many enterprises. Companies in the U.S. will spend billions on third-party audience data in 2018 and even more on third-party solutions to use that data, as they move toward becoming model-driven. It's not just a matter of harvesting data and then crunchi...
Oracle has demonstrated artificial intelligence and machine learning advances in the Oracle Cloud Platform at Oracle CloudWorld in New York. Autonomous capabilities for application development, mobile and bots, integration, analytics, security and system management are scheduled for availability in ...
Corporate executives know that if they don't transform their companies into digital enterprises they are going to be at a significant competitive disadvantage. Yet many corporate leaders have been unable to make significant progress transforming their organizations. Many executives have found that c...
Salesforce VP Lynne Zaledonis drives product marketing and sales enablement for Sales Cloud. In order to succeed in the age of the customer, companies need to understand that the new cloud, mobile and social world we find ourselves in "has produced trillions of pieces of customer data, and it's tota...
Two white-hat hackers, Charlie Miller and Chris Valasek, made headlines last year when they demonstrated how they could hijack the control systems of a moving motor vehicle over the Internet. The move got the attention of the auto industry, and last week General Motors put in place a program to enco...
If you've been in the market for almost anything recently, you've probably noticed price fluctuations. You place a bicycle on your Amazon wish list at one price, only to see it shoot up a hundred dollars more a few days later, then drop to a hundred less a week or so after that. Everything from airp...
This week, All Things Appy looks at must-have, 21st century business-oriented tools in the Chrome Web browser environment. TweetDeck is a social media management app that lets marketers engage with Twitter conversations in real time. However, the app also provides at-a-glance standard and optional a...
As we round the bend into the second half of 2011, enterprises face a triple threat on the IT security front. These threats won't be easily addressed merely by updating anti-virus programs. Some attacks will be capable of reaching even the security-minded users. Here are three main threats that will...
The great contemporary architect Frank Gehry has built a reputation by challenging our core beliefs around what buildings should look like, as well as the very role of design. His work is often described as "deconstructivist," meaning that he reduces his creations to be more of a reflection of the t...
There is no denying that mobile devices like tablets are changing the way we communicate, work and share information on the go -- it's the next logical step in the "post-PC" world. In addition to an increase in cloud-based services, there is a surge in multiple mobile devices -- with consumers not o...
Daily
Several times a week
Occasionally
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I can't tell when apps use AI
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Courts, Regulators Pose Threat To Apple Services Revenue in 2024
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OpenAI’s Sora, ElevenLabs, and the End of Video Media as We Know It
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Business Buyer’s Guide for a Better PC Purchase
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Upgrading to Ubuntu 24.04 LTS Noble Numbat: Step-by-Step Guide
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Proton Adds Passkey Support to Password Manager, Knocks Big Tech
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The Realities of Switching to a Passwordless Computing Future
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AI Will Have a Transformative Impact on Software Development in 2024
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How To Leverage Gen AI Without Losing the Corporate Shirt
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More Linux Malware Means More Linux Monitoring
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Next-Generation Wi-Fi 7 Standard Expected To Be Finalized in Early 2024
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Hacker Nation: The World’s Third-Largest Economy
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Google Joins Amazon, Microsoft With New Arm-based Data Center CPU, Axion
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SevaCare Blood Pressure Monitor Offers Affordable Home Health Assurance
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Temu and Homary: Online Retailers That Are Generally a Good Value
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Lunar Lobster Is Dead: How To Upgrade to Ubuntu 23.10 Mantic Minotaur
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Paranoia in the Home: 1 in 3 Americans Worried About Their Smart Gadgets Being Hacked
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Intel Fights Back, Major AI Threats Ahead, and Michael Dell Is Back, Baby!
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Mobile Security Firms Fortify Defenses as App Attacks Accelerate
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Pundit Predicts Apple AI Will Be Bound to iPhone, Analysts React
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Qualcomm Chip Closing Performance Gap With Apple M3 in Leaked Benchmarks
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Are Deepfakes Overblown?
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The Orbi RBE973 Wi-Fi Router Really Is That Good
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AI-Powered Software Offers Breakthrough for Treating Dyslexia
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Affiliate Marketing Contributing to Substandard Search Results: Study
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Disorganization, Not Cost, Fuels the IT E-Waste Crisis
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The DOJ’s Flabby Antitrust Lawsuit Against Apple
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Tech Coalition Launches Initiative To Crackdown on Nomadic Child Predators
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Amazon’s Competitor to Musk’s Starlink Takes Critical Step Toward Deployment
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Standout Tech Products of 2023
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10 Products From CES 2024 That Set the Innovation Bar
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Apple, Google Talks Could Bring Gemini AI to iPhone
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Electronic Frontier Foundation Calls for FTC Action on Poisoned Set-Top Boxes
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How AI Could Have Prevented the Key Bridge Collapse
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Vision Pro Revives One-and-Done App Purchases
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Apple Vision Pro Impressions: One Week Later
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‘Women Don’t Play’ Confronts Gender Disparity in the Tech Industry
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