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InsideView earlier this month debuted a new marketing offering housed on its InsideView CRM Intelligence Platform. This first iteration of InsideView for Marketing focuses on automated lead enrichment capabilities, said Marc Perramond, VP of product. "One of our working premises is that even with the massive amount of spending companies do on CRM ...
The New Yorker has launched Strongbox, an anonymous system for providing the publication with information, based on the open source DeadDrop program developed by the late Aaron Swartz and Kevin Poulsen. Strongbox can be thought of as an extension of the mailing address printed in small type on the magazine's inside cover, said The New Yorker. Alt...
Bloomberg has been embroiled in scandal since news broke last week that its reporters were using the company's corporate terminals to monitor its customers' activities. The terminals are provided to the financial community via a separate business unit at US$20,000 a year. The story began to unravel when the New York Post reported that Goldman Sac...
Google announced on Monday that it was consolidating the storage allowances for its various products. It will now provide 15 GB of free storage space for use across Drive, Gmail and Google+ Photos. Before, Google gave users 10 GB for Gmail and 5 GB to be used for Drive and Google+ Photos. Google is also updating its Google Drive storage page with...
Rep. Hank Johnson, D-Ga., last week introduced into the House of Representatives a new bill that could considerably change mobile application development. The bipartisan Application Privacy, Protection and Security Act would require application developers to gain explicit consent from consumers before collecting their data. The bill also would req...
How to Muff a Mobile Marketing Campaign, Part 1 You wouldn't think it was easy to bungle a mobile marketing campaign -- but it definitely is doable.
Barnes & Noble investors reacted with pure unadulterated joy to the possibility that Microsoft is considering entering the e-book market and will acquire the company's Nook unit for a whopping US$1 billion. Shares rose by a dizzying 24 percent on Thursday, when the rumor surfaced, courtesy of a report in TechCrunch that cited internal documents. By the close of Friday trading, shares were up another 5.6 percent, at $23.31.
Barnes & Noble investors reacted with pure unadulterated joy to the possibility that Microsoft is considering entering the e-book market and will acquire the company's Nook unit for a whopping US$1 billion. Shares rose by a dizzying 24 percent on Thursday, when the rumor surfaced, courtesy of a report in TechCrunch that cited internal documents. By the close of Friday trading, shares were up another 5.6 percent, at $23.31.
Twilio last week rolled out capabilities that extend its communications API platform into the cloud contact center market. The new functionality is aimed at companies that want to migrate part or all of their traditional contact center operations to the cloud, or those that want to enhance existing traditional operations with a cloud-based compone...
The U.S. Senate on Monday voted 69-27 to pass the Marketplace Fairness Act, a measure that gives states the tools necessary to collect sales taxes from online retailers that do business in their states but don't have a physical presence there. The bill, lauded in some quarters and decried in others, is now heading to the House of Representatives, ...
The European Commission has lodged a statement of objections against Motorola Mobility, the first formal step in an antitrust action The EC is objecting to Motorola's attempt to enforce an injunction it won against Apple in Germany over use of its standard-essential patents. The EC contends that Motorola Mobility is harming consumers with its inju...
There's plenty to lust after in Google Glass -- if you're a tech aficionado, that is. A beta version of Google's widely hyped, Web-connected eyewear has been out for a few weeks, and rave reviews have been the rule rather than the exception Tech evangelist Robert Scoble, for instance, swears he will never take them off -- and to prove his point he...
This year could be the best of times and the worst of times for mobile marketers, suggests a report Forrester released earlier this year. Six in 10 survey respondents -- people who make decisions about their company's mobile marketing strategy -- planned to increase mobile marketing budgets this year, according to the report, which was based on a ...
Intel announced Thursday that COO Brian Krzanich will take the helm on May 16, replacing current CEO Paul Otellini, who will retire this month after 38 years with the company, eight of them as its chief Krzanich has his own long history at Intel. The 52-year-old joined the company 31 years ago as a newly minted college graduate.
The mobile industry isn't doing enough to prevent cellphone theft or to help its victims, The New York Times said in a recent front-page article. Theft of mobile devices is on the rise. In some cities, notably Washington, D.C., and San Francisco, it represents a significant portion of all robberies.
Salesforce has announced that a product it first unveiled last summer, Salesforce Communities, will go live this summer. ...
The worldwide tablet market is surging. Shipments increased 142.4 percent year over year in the first quarter of 2013, IDC reported Wednesday, for a total of 49.2 million units. That figure surpasses the total for the entire first half of 2012. Some interesting trends are evident in the report: Apple and Samsung, the leaders of the pack, outperf...
Asana on Wednesday announced Organizations, a feature that stakes its claim in the enterprise space ...
Microsoft has launched an ad for Nokia's Lumia Windows Phone, presumably with the goal of neutralizing competitors enough to make some inroads in the hot mobile market. The ad is clever and funny enough to accomplish it -- depending on how well Apple and Samsung fans handle the ribbing against their beloved devices....
LivingSocial's customers received some bad news on Friday: The popular daily deal site had been hacked, compromising some 50 million members' customer data. There was some good news -- credit card data was not affected, the company promised in its notice to customers. Also, the Facebook credentials of users who connected to LivingSocial using Face...
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