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The familiar social media paradigm of "Listen ... Learn ... Engage ... Earn" has a correlative imperative: "Publish or Perish," and enterprises probably need to find someone else to do the job for them. But be really careful about whom you select ...
Personalization -- the purported long-sought Holy Grail of Web content management -- just might have finally arrived via Web applications that make Web sites responsive in real-time to the unique needs of individual visitors ...
Good news for the economy: Small business outsourcing has gone mainstream thanks to the increased use of automation technology -- computers, software and the Internet powering cost-efficient outside service provider teams ...
Part 1 of this two-part series focuses on on-demand outsourcing relationship management (ORM) and service level agreement management ...
Because outsourcing both creates (money-saving and money-making opportunities) and destroys (existing internal IT infrastructures), the multi-billion dollar global outsourcing industry has given rise to the field of outsourcing relationship management (ORM) and a US$500 million market for ORM software tools from niche players like Janeeva, Kelsar, Digital Fuel, Oblicore and RealTime Bookkeeping...
Part 1 of this series explores the technologies behind analyzing customer behaviors. Part 2 looks into the tools of business intelligence and Web analytics. Part 3 focuses on analytics tools for niche markets. ...
Part 1 of this series explores the technologies behind analyzing customer behaviors. Part 2 looks into the tools of business intelligence and Web analytics ...
Broadcast, cablecast, simulcast, webcast, podcast, vodcast, mobilecast -- the melding of the realms of "lean back" (TV) and "lean in" (Web) technology can mean coming attractions for business-to-business (B2B) marketing communications and video news generation -- if done straight-up, i.e., correctly and transparently. ...
Oh customer, so mysterious ... what have you done ... what will you do ... and what decisions should a business make to keep you or get rid of you? ...
Corporate social networking ... channel communities ... enterprise social software applications -- the business of business has entered the Web 2.0 world, and there's no going back ...
Data management rules and regulations have become a major concern for businesses, due in large part to increasing oversight that often requires organizations to invest in new technologies in order to address compliance issues ...
Identity theft, a cyber-crime causing inestimable damage for scores of ordinary citizens, has prompted passage of the federal FACT Act Identity Theft Red Flags Rule, issued this year. Part of the 2003 Fair and Accurate Credit Transactions Act, the rule aims to combat the scourge of identity theft, which each year victimizes 8.3 million Americans for a total of US$15.6 billion in losses, according to the Federal Trade Commission...
When it comes to properly managing and protecting critical enterprise data and information resources, Corporate America is stuck between two strongly opposing forces ...
Candidates, political parties and money might seem to dominate the upcoming 2008 U.S. presidential election, but when it comes to voter relationship management (VRM), software rules campaigns and politicking ...
The front office meets the back office at the Web 2.0 enterprise portal ...
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