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Mobile app measurement provider Flurry on Tuesday opened its mobile Flurry Marketplace advertising platform, a real time bidding offering that will help publishers adjust their ad prices by backing inventory with analytics data. Advertisers will be able to use the data to target ads in smartphone and tablet apps by segments such as device, location or even interests...
Facebook fans will get the chance to have the social network take over their lock and home screens on certain Android phones as of April 12, thanks to the introduction of the company's Home apps. That prime mobile phone real estate will also serve as comfortable surroundings for advertisements when ads start cycling through Home's Cover Feed The c...
iTwin Connect is available for US$129.00.I am going out of town. And what do I do? I copy all my crucial files over to a high-capacity USB drive so I can have access to my documents on the road.
The latest consumer electronics manufacturer to follow the store-within-a-store trend is Samsung, which announced Thursday that Best Buy will dedicate space within its U.S. showrooms and specialty stores for the Samsung Experience Shop, an area dedicated to the company's products and demonstrations. Best Buy will rollout the Samsung Experience Sho...
The campaign was created to promote the band Ghost Beach. However, the name of the campaign is "Piracy Is Progress," and it asks people to take a stand on the issue of downloading copyrighted music for free. That includes the chance to vote in favor of piracy at the website ArtistsVsArtists.com. A major clothing retailer, American Eagle, and the a...
Twitter announced updates to its Cards feature for developers Tuesday. The enhancements enable greater integration of media and apps, and target mobile users of the social network, but the overall goal is to allow developers to stuff more content in and around a typical tweet while maintaining the 140-character tweet limit for texts. The company i...
Google this week unveiled new tools designed to help businesses figure out the true worth of their mobile advertising The tool set, called the Full Value of Mobile, will try to help marketers see all the pathways for converting customers that mobile can offer. ...
Global digital measurement company comScore this week launched its new Media Metrix Multi-Platform reporting service, which will give publishers and advertisers better insight into how their content is viewed on a wider variety of devices. The new data set builds on the widely used Media Metrix, Mobile Metrix and Video Metrix services from comSco...
Brands may be shifting more money to digital advertising and social media marketing efforts, but so far that's not buying them a lot of trust from consumers, according to a new report from Forrester Research Seventy percent of more than 57,000 U.S. consumers surveyed trust brand or product recommendations from family and friends, while digital ad ...
After a year of testing and much feedback, Twitter on Monday released a set of tools for small businesses and self-service advertisers -- tools that will give businesses more of an opportunity to speak directly to consumer interests Targeting was the most requested feature in the feedback that the social network gathered from select advertisers, ac...
Proposed changes to the popular Mozilla Firefox browser that would block third-party cookies have sparked the ire of the Interactive Advertising Bureau, which claims the move will hurt how small businesses use ads to attract customers Mozilla's proposal will require users to give their permission for the installation of cookies, the software files ...
The social bookmarking site Pinterest, one of the fastest-growing social networks of the last two years, released a new analytics tool Tuesday so that users -- especially businesses and marketing professionals -- can do a better job of tracking traffic and sharing aspects of the site Pinterest Web Analytics tools are available to users with a verif...
The cost of keeping a smartphone can add up, but an app developer may have found a way to help users make money off their devices, as the company tries to offer a unique twist on the mobile ads space SmartAds is giving consumers the ability to "sell" adspace on their Android devices, and is offering to pay up to $25 per month per device to those wh...
Consumers continued to put their trust in e-commerce websites in 2012, according to the latest American Customer Satisfaction Index released Tuesday The ACSI, produced in partnership with the customer analytics experience firm ForeSee, showed e-commerce sites making incremental gains in customer satisfaction ratings. The overall score for all e-com...
For the past several years, the money spent on online advertising has grown at the expense of other media platforms. That trend will probably continue, suggests a new report released Monday by the Interactive Advertising Bureau; it finds that brands will benefit from a 15 percent shift from TV ad spending to online video The specific advantages of ...
Advertisers running mobile ads have some homework to do on the Google mobile ads system; the search giant this week provided more specificity about its AdWords Enhanced Campaigns, which lets mobile advertisers adjust bids by device, location and time of day within a single campaign. For example, a pizza restaurant may pay more for ads running duri...
After nearly two years of research, testing and developers-only access, Google announced Wednesday that consumers would finally be next to view the world through Glass, the company's augmented-reality glasses project. Those users can participate, however, only if they are the winners of a social media-based contest. In the meantime -- perhaps in o...
The Twitter accounts for fast-food chain Burger King and automaker Jeep were taken over by hackers this week, prompting calls for stronger authentication practices while forcing marketing professionals to once again confront the shadowy regions of social media Burger King was the first brand to report problems Monday; its gold crown logo was replac...
Mobile commerce sites showed growth during the 2012 holiday shopping season as they gave consumers more on-the-go options for buying and researching products, according to the latest ForeSee Mobile Satisfaction Index Foresee, a customer experience analytics firm, saw the Index jump two points over Christmas 2011 to a score of 78 on a 100-point scal...
Amazon, purveyor of everything you would need for a Valentine's Day dinner -- wine, food, romantic music, a DVD of Casablanca -- received a lot of love from respondents to the 2013 Harris Poll Reputation Quotient study released this week; it rated Amazon the top spot among 60 of the most visible U.S. companies. Amazon dislodged Apple from last yea...
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