Articles by Erika Morphy

Results 61-80 of 2799 for Erika Morphy
OPINION

Salesforce’s Investment Bodes Well for the Mobile IoC

Salesforce.com's vision of the Internet of Customers is getting clearer, and it has a decidedly mobile orientation The company on Monday announced the launch of the Salesforce1 Fund -- a dedicated fund within its newly renamed investment unit, now called "Salesforce Ventures" -- that will invest US$100 million in companies building mobile apps and ...

YouTube Does Social Media Marketing Best

It is a given that a marketing campaign must include a social media element -- especially when a brand is rolling out a new product. What is less certain is on which channel the brand should focus its time and resources. An answer was provided last week by Aol Platforms, which released the results of a study that tracked social purchase interactio...

Alibaba’s IPO Will Blast Mobile Retail Into Hyperdrive

By all indications, the long-awaited, much anticipated initial public offering of Chinese e-commerce giant Alibaba Group Holding is imminent. Granted, similar rumors this spring turned out to be groundless, but this time the drumbeats for the IPO are louder and more insistent Whenever the IPO launches, it is clear that it will have a huge impact on...

Home Depot All But Confirms Doozy of a Data Breach

Home Depot may have experienced a massive security breach -- possibly on a greater scale than last year's Target breach, which affected an estimated 110 million people. Home Depot on Wednesday said it was investigating the possibility, following security researcher Brian Krebs' Tuesday alert.

PRODUCT PROFILE

Xactly Unlocks Storehouse of Insights

Following years of development, Xactly has made Xactly Insights generally available. The product compiles the compensation data of all the companies that use Xactly's products, aggregates and anonymizes that data, and then gives users access to it. Participating companies opt in, fully aware of how their data is being used. The end result is a sea...

How to Make a Drone Delivery: Google’s Winging It

Google on Thursday introduced Project Wing, a drone-based delivery project it has been working on quietly for the past two years. Members of the Google[x] team (aka "Moonshots") recently held field tests of the technology in Australia. They were able use drones to deliver a first aid kit, candy bars, dog treats and water to a couple of Australian ...

American Airlines Veers Out of Orbitz

American Airlines this week withdrew its flight content from Orbitz Worldwide's websites, which include Orbitz.com, ebookers.com and CheapTickets.com. The companies are locked in a booking fee dispute. They have clashed on this issue before, and it is also a brewing source of discontent between the airlines and Orbitz's competitors, such as Expedi...

Salesforce.com Engulfs Communities in Community Cloud

Salesforce.com on Wednesday announced the debut of the Salesforce1 Community Cloud. The product is launching as a new division for Salesforce.com, on par with its Sales, Service and Marketing Cloud offerings, said Lisa Hammitt, vice president of business operations for Salesforce1 Community Cloud. Built on the Salesforce1 Platform, Community Cloud...

PRODUCT PROFILE

Qvidian Upgrades Help Sales Pros Pick Up the Pace

Qvidian has updated its Sales Playbooks & Analytics platform with features that help reps do a better job of gleaning pertinent information from the buyer in the initial sales approach. It then incorporates that information into the CRM system. Other enhancements are aimed at helping sales reps respond to buyers' questions on the fly by serving u...

Amazon Pulls a Twitch on Google

Amazon on Monday announced an agreement to acquire Twitch Interactive, a real-time video platform for gamers. Prior to the disclosure, rumors had been building that it was on track to snatch Twitch from Google, which reportedly had been very close to buying it. The pending acquisition was rumored to be for upwards of US$1 billion. However, Amazon ...

Nextdoor Offers Digital Path to Neighborliness

A mother in Walnut Creek, California, recently placed an expensive order for baby formula and diapers that never arrived. Subsequent investigation showed that the package had been delivered but snatched from her doorstep That's a common enough story in this era of e-commerce, but this one has a happy ending....

Salesforce Stock Climbs on Great Expectations

Salesforce.com on Thursday reported a second-quarter loss of about 10 US cents per share -- but hey, who's counting? Not investors, apparently, who drove up the price of the CRM giant's stock 7.6 percent by market close Friday. Certainly not Wall Street analysts like Deutsche Bank, which promptly raised its target price for the company to $70.00 per share, pointing to a potential upside of 25.65 percent...

OPINION

It’s Time Companies Put Mobile First

A growing number of consumers are becoming mobile-first or even mobile-only, so why not businesses? Granted, it is hard to image the company whose computing power and data could be accessed and manipulated only through a mobile device. However, a company that gives mobile the same status and resources as its other IT initiatives? That is a little easier to envision.

Ballmer Leaves Microsoft for Hoop Dream

Steve Ballmer on Tuesday severed the last of his official ties with Microsoft -- he resigned from the board of directors. Ballmer gave up his CEO role in February. Ballmer's other duties have become too pressing for him to focus on Microsoft, he wrote in a letter addressed to CEO Satya Nadella and posted on Microsoft's website.

Google Straps On Jetpac to Take Search to New Heights

Google has acquired Jetpac, according to a statement that appeared Friday on the Jetpac website Jetpac is the creator of a handful of apps, including City Guides, which analyzes Instagram photos and then automatically creates guides based on the collected data.

PRODUCT PROFILE

Gryphon Sales Intelligence Analyzes KPIs

Gryphon Networks has had a presence in the sales intelligence and marketing compliance space for several years, primarily working through carriers such as Verizon Wireless and Quest. About two years ago, however, the company tweaked its direction after President and CEO Jeffrey Fotta noticed a curious fact during a client call. The client was a na...

Infor Aims to Fill a Gap With Saleslogix

Infor, a provider of business application software and cloud services, has agreed to acquire Saleslogix, a CRM application that is currently owned by Swiftpage. The transaction is expected to close in the coming weeks. Financial details were not disclosed. For Swiftpage, the reason for the sale is straightforward: It allows it to focus on ACT!, a ...

OPINION

The Many Faces of Multivariate Testing

When Facebook and OKCupid recently admitted they had been tinkering with headlines and content to see how users reacted, many consumers were outraged -- but the business community just shrugged. What the companies were doing was simply a form of multivariate, or A/B, testing, albeit in the case of OKCupid -- which changed content entered by users ...

Amazon Flows Into Mobile Payments Territory

Amazon on Tuesday introduced Amazon Local Register to the mobile payment market, taking on such companies as Square and PayPal Here. The product is a combination of a secure card reader, which must be purchased for US$10, and a free mobile app. Together, they offer a platform that allows businesses to accept credit and debit card payments using sm...

Smartphone Kill Switch Law Reaches California Governor’s Desk

California is poised to enact a consumer-friendly law requiring smartphone manufacturers to install "kill switches" -- that is, antitheft technology that would be activated by the carrier when a consumer alerts it that a device has been stolen or lost. The technology not only wipes the device of personal data but also renders it inoperable. The st...

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