Articles by Erika Morphy

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In ‘The Internet’s Own Boy,’ the Good Guy Doesn’t Win

The Internet's Own Boy: The Story of Aaron Swartz, a documentary directed and produced by Brian Knappenberger, is opening at theaters and online this weekend -- and re-opening wounds about the subject and his suicide. It is also serving as a reminder that often the good guy doesn't win, Rob Enderle, principal of the Enderle Group, told TechNewsWor...

Barnes & Noble Gives Its Nook the Hook

Barnes & Noble finally bit the bullet. The company on Wednesday announced its board of directors had approved a proposal to spin off its Nook e-reader business into a publicly traded company. Both its print and e-book divisions have been struggling financially for several quarters; it has become conventional wisdom that one way B&N could right its...

Barnes & Noble Gives Its Nook the Hook

Barnes & Noble finally bit the bullet. The company on Wednesday announced its board of directors had approved a proposal to spin off its Nook e-reader business into a publicly traded company. Both its print and e-book divisions have been struggling financially for several quarters; it has become conventional wisdom that one way B&N could right its...

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Five9 Adds Social, Mobile to Its Cloud Call Center Repertoire

Five9 has introduced Summer Release 2014, the latest version of its cloud contact center software The company's first major release since its 8.1 launch last year, it follows Five9's acquisition of SoCoCare, a social engagement and mobile customer care provider.

The Amazon Fire Phone’s Mayday Effect

Amazon unveiled its Fire Phone this week, sparking wide interest, if not acclaim. The Fire Phone comes with some innovative features: a dynamic perspective display made possible by six cameras that track the user's head and eye movements; and Firefly, an intelligent assistant that can give Apple's Siri a serious run for its money. Then there is Ma...

Dems Push Net Neutrality Against the Odds

Congressional Democrats this week took another go at Net neutrality. Sen. Patrick Leahy, D-Vt., chairman of the Senate Judiciary Committee, and Rep. Doris Matsui, D-Calif., member of the House Energy Subcommittee on Communications and Technology, introduced the Online Competition and Consumer Choice Act....

Apple Gains an Inch in E-Book Price-Fixing Scrap

Apple has reached a settlement with plaintiffs in 33 states regarding allegations that it colluded with five major U.S. book publishers to fix the price of e-books. The class action maintained that Apple overcharged plaintiffs US$280 million. News of the settlement came on Tuesday via a filing with U.S. District Judge Denise Cote by Steve Berman, ...

Target Customers Broadcast Epic Checkout Fail

Target's customers jumped en masse onto social media Sunday night after technical malfunctions at its stores around the country resulted in long checkout lines and, in some cases, inability to make purchases with store-branded credit cards. The episode struck a nerve with customers, not only because of the inconvenience, but because it was a remin...

OPINION

Wearable Tech’s Steep Learning Curve

Google may be feared and secretly envied throughout tech circles for its industry-disruption track record, but in at least one respect, companies are grateful for Google's propensity to plow the road. The Google Glass experiment has provided some very public lessons about what consumers are willing to accept in wearable tech and what they positive...

Salesforce Tries On Wearable Tech for Size

Salesforce.com is moving aggressively to carve out its own place in a hot emerging technology niche: wearable computing. With its new initiative, Salesforce Wear, it appears to be following its usual MO: co-opting consumer technology and repositioning it for the enterprise However, unlike social networking, which Salesforce.com adapted for its own ...

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New Treehouse Tools Gauge Marketing Campaign Success

TreeHouse Interactive has rolled out an enhanced version of its Marketing View application, infusing it with advanced reporting and analytics features and a spruced-upped user interface. The point of the upgrades, said Erich Flynn, CEO of TreeHouse Interactive, was to provide and display all the necessary campaign-related statistics a marketer wou...

OPINION

Why Mobile Providers Will Have to Give a Little on Privacy

Apple has tossed out some hints that its App Store may soon accept apps that handle digital currencies such as bitcoin. The change would represent an about-face for the company, which famously has banned virtual currencies from its domain, to the dismay of bitcoin fans. The reasons for Apple's reversal are myriad: The appeal of bitcoins is such th...

Apple Sinks Its Teeth Into Bitcoin

Apple this week updated its App Store Review Guidelines with a change that signals a loosening of its restrictive policies against bitcoin and other digital currencies. The update can be found in the purchasing and currencies section of the guideline. The change now allows apps to "facilitate transmission of approved virtual currencies provided th...

Microsoft Dynamics Steps Out of Shadows

Microsoft on Monday announced global availability of the latest feature set in Microsoft Dynamics CRM, which was introduced earlier this year. It offers new marketing functionality, enhanced customer service features, a Unified Service Desk for call centers, and additional social listening features. The marketing functionality in this version of M...

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SAP Seeds the Cloud With Industry-Specific CRM Applications

SAP has updated its cloud-based CRM portfolio with the rollout last week of three industry-specific applications. These applications, designed for the insurance, utilities and retail sectors, are the first cloud-based verticals for CRM, aside from a broader-based application with functionality tailored for consumer goods. In addition, SAP has intr...

OPINION

Salesforce, MS Deal Could Put Mobile CRM on Steroids

Now "anyone can run their business from their phone," Salesforce.com recently promised when it announced its Salesforce1 Mobile App. Many company announcements tend to overpromise, and Salesforce has a tendency to be particularly exuberant, so I took it with the customary grain of salt. My skepticism vanished on Thursday, when Salesforce and Micro...

Heartbleed-Weary Tech Firms Show OpenSSL a Little Love

Remember Heartbleed? Several weeks ago, the exposure of this security bug chilled the Internet, highlighting once again that even the seemingly unbreakable can be hacked. In the case of the Heartbleed vulnerability, encrypted data was at risk of theft. Sites potentially vulnerable to Heartbleed urged users to change their passwords. They ranged fr...

Wheels Greased for Summer Yahoo-Tube Debut

Yahoo is in advanced talks with video producers to launch its own online video channel this year, a product meant to rival Google's YouTube, according to Ad Age, which cited unnamed sources briefed on the company's plans. The news has intrigued the online video and advertising industry because it would introduce some very welcome competition into ...

Twitter Poised for Growth Spurt in Asia

Twitter is positioned for some nice growth in the coming months and years, according to a report released Tuesday by eMarketer. However, that growth largely will be occurring in emerging countries. What makes that trajectory problematic in the view of some investors is this: It was Twitter's U.S. user base that accounted for close to three-quarters of the company's total ad revenue in 2013...

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Salesforce1 Mobile App Drives Internet of Customers

Salesforce.com has announced that its Salesforce1 Mobile App will be generally available in the company's summer release. The app will be accompanied by an enterprise ecosystem consisting of some 65 partner apps, a new connector for SAP, and a slew of new features around sales, service and marketing functionality, Michael Peachey, senior director ...

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