Articles by Erika Morphy

Results 81-100 of 2799 for Erika Morphy

Desk.com Support: Video Is the New Manual

Salesforce.com has debuted a new feature for its Salesforce Desk.com Support Center: video support for knowledge-based self-service offerings. Desk.com Video Support Center allows users to embed video content from any of the major video platforms in their online customer service offerings. There is also analytics support that allows companies to a...

OPINION

Beacons Hit the Retail Spotlight

It was just six months ago that we saw what beacon technology could do on a wide scale. For Super Bowl XLVIII, the National Football League installed wireless transmitters in Times Square and at MetLife Stadium to send simple yet specific messages to smartphones: "bathrooms to the right," "snacks to the left," and so on. The deployment was "the boldest test yet" for the nascent technology, according to The New York Times...

Qstream Runs Broader and Deeper

Qstream, a company that has developed a gamification-based app to help sales reps learn complex sales-related content, has broadened and deepened its functionality so the platform can be used in a number of scenarios. "We have expanded types of situations in which a company can use its Qstream license," Qstream cofounder and CEO Duncan Lennox told...

Target Adds a Ripple to Image-Recognition Pool

Target last week introduced In a Snap, a new image-recognition app that lets users buy products from the pages of select magazine and printed ads. It is unlike earlier variations of such apps in that consumers don't have to scan codes or follow a link to buy a product. It works like this: You select an ad and take a picture with your mobile device...

Twitter Claims Legions of Uncounted ‘Users’

Twitter posted healthy revenue for the second quarter -- US$312 million, up 124 percent year-over-year. Its profit? Not there yet. However, even though the company reported a net loss of $145 million, investors are likely to overlook the lack of profit for some time. Financials aside, what Twitter really wants everyone to know is that it is big --...

OPINION

The Retail Channel Is Dead – Long Live the Omnichannel

As Amazon's Fire Phone finds its way into consumers' hands, brick-and-mortar retailers are on guard. Amazon's new device is equipped with technology that seems to have been designed to take showrooming to new heights -- or depths, depending on one's perspective. The Fire Phone, in brief, has functionality that lets users scan an item they see in f...

PRODUCT PROFILE

Tellwise’s Smart Messages Creates Buyer-Friendly Collaborative Environment

Tellwise, a two-and-a-half year old startup, has introduced a new collaboration platform for sales reps to target prospects. Called "Smart Messages," the multichannel platform comes equipped with such tools as intelligent notifications, behavioral analytics and mobile functionality. Smart Messages is the culmination of the vision of Tellwise's cof...

What, Bezos Worry?

Amazon may wow customers with its extraordinary array of products and customer services, but its shareholders are less-than-impressed at the moment The company on Thursday announced second-quarter losses that were nearly double what analysts had been expecting. Furthermore, Amazon informed shareholders that third-quarter earnings were likely to be ...

Attentive.ly’s Social Marketing Taps Customer Interests

Attentive.ly recently released its application on the Eloqua platform, digging a deeper foothold for itself in the CRM enterprise space. Attentive.ly provides social marketing automation functionality in the form of a plug-and-play toolset that works with a CRM overlay. Using its tools, companies can organize customers in specific groups, listen t...

Amazon Unlocks Vast E-Book Library for $10 a Month

Amazon on Friday introduced Kindle Unlimited, a new subscription service for e-books. The service allows customers to download and read as many books as they want from a list of more than 600,000 Kindle books for a monthly fee of US$9.99. Included in the price are thousands of Audible audio books.

SAP, Esri Beat the Clock With Native Integrations

SAP and its long-standing partner Esri have developed a native product integration that debuted this week at the at the Esri User Conference currently under way in San Diego. The companies have been collaborating on projects since 1999, due to the significant overlap in their respective customer bases. Some 60 percent of SAP's asset management cus...

Amazon Risks Customer Loyalty in Fight Over Kids’ In-App Purchases

Amazon has been synonymous with excellent customer service since its inception. That stellar reputation could become tarnished, however, if its current flap with the Federal Trade Commission gets out of hand. The FTC on Thursday filed suit against Amazon alleging that its poor controls permitted children to make millions of dollars in unauthorized...

Apple Fails to Get Little I Robot Off Siri’s Back

The Beijing First Intermediate Court ruled against Apple in a case that pitted it against a Shanghai-based firm and the country's State Intellectual Property Office's Patent Review Committee. The court found that the intellectual property rights of Zhizhen Internet Technology, a company that holds several voice recognition patents, were valid.

OPINION

Marketing to Mobile Millennials: Misperceptions and Myths

Despite their financial burdens -- unconscionably high levels of college education debt and a lackluster job market -- everyone wants to know what millenials want. Where will they live? What will they buy? Automakers shake in fear that they won't develop the same obsession for the automobile-oriented lifestyle as their parents. Apartment builders ...

PRODUCT PROFILE

Blackbaud Weaves New Data Services Into eTapestry

Blackbaud recently upgraded its cloud-based eTapestry fundraising application with tools addressing what seems to be a perennial problem in CRM -- dirty data. The ultimate goal of the upgrades for the application, which is designed for nonprofits, is to improve the quality of donor information. The upgrade does that via two new enhancements integr...

Reading Rainbow Finds Pot of Gold

Reading Rainbow's Kickstarter campaign hit a significant milestone last week: It not only raised the US$1 million it originally sought to create a Web version of the popular children's television show within the first 24 hours of the campaign, but also wrapped the 35-day effort with an additional $4.4 million for a grand total of $5,408,916 in donations.

PRODUCT PROFILE

Zendesk Illuminates Customer Data

Zendesk has rolled out a new analytics and data visualization tool that sits on top of its flagship customer service platform. Called "Zendesk Insights," it is available to the company's Plus and Enterprise users. ...

Twitter Taps TapCommerce for Mobile Retargeting

Twitter is deepening its mobile advertising capabilities with the acquisition of TapCommerce, a retargeting and re-engagement provider. Twitter announced the deal on Monday, calling the company's toolset an important piece of the mobile advertising platform it is building for marketers, app developers and users TapCommerce enables real-time program...

California Embraces Bitcoin

California Gov. Jerry Brown on Saturday signed a measure that legalizes the use of bitcoins and other virtual currencies in the state. The law repealed previous legislation that specified only "lawful money of the United States" could be used in California. "Modern methods of payment have expanded beyond the typical cash or credit card transaction...

OPINION

Google Glass Service Could Make All Customers Feel Special

Virgin Atlantic recently announced the expansion of a pilot project in which flight attendants use Google Glass to meet and greet customers. For the initial project, the airline equipped the concierge staff in its Upper Class Wing at London's Heathrow airport with Google Glass so they would have easy access to such information as connecting flights or loyalty points.

Technewsworld Channels