Articles by Erika Morphy

Results 141-160 of 2799 for Erika Morphy

Michaels Crafts Artless Response to Customer Data Breach

Another retailer security breach, another national conversation about how these now regular occurrences need to stop. In the Michaels case, though, some of the talk touched on what by now should be remedial public relations. When you screw up and it affects your clients, apologize -- profusely and without hedging or reservation. The hacked retaile...

Alibaba IPO Could Spark E-Commerce Investment Surge

Whether Alibaba launches its IPO on April 21 or in the following days, it clearly will be a major event for Wall Street. By any measure, it will be a blockbuster. The company will raise up to US$15 billion in the offering, which would place its value at $200 billion, based on investor community scuttlebutt. These are not unrealistic numbers. The c...

Google Clarifies Gmail Snooping in Updated ToS

Google this week updated its terms of service with new language that more clearly spells out how it scans and analyzes user content, such as emails, to match it with targeted ads "Our automated systems analyze your content (including emails) to provide you personally relevant product features, such as customized search results, tailored advertising...

OPINION

Don’t Overlook the Mobile Searcher

The mobile browser is not dead, exactly, but if it were an animal it might be on the endangered species list. Mobile users are spending more time using mobile apps and less and less time surfing the Web from their mobile devices, based on recent statistics from Flurry.

PRODUCT PROFILE

SugarCRM Refines Customer Analytics for Sales

When SugarCRM debuts version 7.2 in the coming weeks, users already will have had a taste of one of its main themes: tighter integration around productivity tools aimed at better understanding a customer base. That is because SugarCRM has previewed two such integrations over the past month -- one with Marketo and one with Dun & Bradstreet.

Mobile, Local Ad Spend Zooms Down Runway

After years of surprising the industry with its middling adoption, it appears that location-based mobile advertising is poised to come into its own. U.S. mobile local advertising revenues will reach US$4.5 billion in 2014, up from $2.9 billion in 2013, according to BIA/Kelsey.

Investors See Gold Mine in Quora

Why is question-and-answer website Quora so popular with investors? "Because of the high quality of the discussions on the site," answered Paul Levinson, professor of communications and media studies at Fordham....

Microsoft’s Nokia Deal Clears China Hurdle

Microsoft's proposed US$7.4 billion acquisition of Nokia's mobile phone business is moving closer to the finish line, having just won approval from China's Ministry of Commerce. It is a key milestone for the transaction, which sailed through the U.S. and European approval processes with little difficulty or delay. The deal is expected to close thi...

Which Screen Comes Second Now?

Which came first, the mobile device or the television? OK, that one is easy -- but which comes first now -- the mobile device or the television? The answer is probably television, but it's not quite as obvious, is it? Television is the dominant screen for most consumers today, but signs are growing that the mobile screen might well supercede it at...

Speed of Technology Confounds Wall St. Regulators

Michael Lewis did not do the securities industry any favors, at least in the short term, with the publication of his new book, Flash Boys: A Wall Street Revolt. His portrayal of how investment banks use high-frequency trading to leverage the few additional milliseconds this technology provides to grab stocks at optimal prices appears to have been a factor behind federal agency decisions to investigate this activity.

PRODUCT PROFILE

Clari Sharpens Its Focus on Data-Driven Processes

Clari is bursting onto the CRM stage with a mobile sales productivity platform that is coming out of stealth mode, thanks to a US$6 million infusion of funds from Sequoia Capital The product, says CEO Andy Byrne, marries "a beautiful design," with data analytics and mobile technology to create a system that informs reps how to close deals faster, w...

T-Mobile Kisses Up to BlackBerry Customers

After racking up a number of successes, T-Mobile clearly made a misstep earlier this year, when it promoted Apple's iPhone 5 to its BlackBerry customers. BlackBerry this week announced it would not renew T-Mobile's license to sell its products, which expires at the end of April. Now T-Mobile is now scrambling to keep its BlackBerry customers with ...

Net Neutrality Wins Tough Battle in European Parliament

The European Parliament on Thursday approved new Net neutrality rules Net neutrality, both in the EU and in the U.S., refers to the concept of requiring Internet Service Providers to treat all traffic the same regardless of its source. In Europe, that means ISPs such as Vodafone or Deutsche Telekom can't deliver content from competitive providers o...

OPINION

Doing the Mobile Payments Sync Dance

Two of the most hotly debated issues surrounding the future of m-commerce are these: 1) How quickly will it grow when consumers finally begin to accept the idea of a mobile wallet? and 2) When, exactly, are they going to start accepting it? There are myriad answers to those questions, including when security fears can be allayed, and when mobile p...

OPINION

Getting Mobile App Devs to Jump on Your Bandwagon

Earlier this year, during the Mobile World Congress, Jon Matonis, executive director of the Bitcoin Foundation, made a compelling argument for the use of bitcoin in mobile payment applications. Mobile payments have not made the traction many expected they would -- but bitcoin could neatly circumvents all of the obstacles that have held them back, ...

Pandora Pumps Up the Pricing

Pandora last week said it would increase its monthly charge for new users who sign on to its ad-free service by US$1 a month. Starting in May, the price for users who want to pay month by month will be $4.99. Existing Pandora One monthly subscribers will not experience a price increase at this time and will continue to pay $3.99 per month....

With Colin Powell, Salesforce Board Goes to 11

Gen. Colin Powell (Ret.) on Thursday joined Salesforce.com's board of directors, bringing the number seated at the table to 11. The general, who has been friends with Salesforce CEO Marc Benioff for several years, has been associated with the company's philanthropic activities which revolve around Salesforce.com's famous pledge to give 1 percent o...

OPINION

Marketers, Start Your Engines

The connected car may be zooming into the mainstream: Apple has officially entered the market. The debut of CarPlay comes nearly a year after Apple first previewed iOS in the car, tweaking the platform to move Siri, Maps and other services to the dashboard. Apple showed off CarPlay and announced new partners Ferrari, Mercedes-Benz and Volvo early...

Berners-Lee Dreams Impossible Dream

Tim Berners-Lee, known as the "father of the Internet," has called for an online bill of rights. Twenty-five years ago, Berners-Lee wrote a proposal for what would become the Internet as we know it today, making the case that it needed to move toward a decentralized, open architecture and away from the proprietary linear structure that was emergin...

Icahn Escalates War of Words With eBay

Carl Icahn's latest move in a campaign to compel eBay to sell its PayPal division is to take on its CEO John Donahoe. The company on Monday rejected Icahn's nominees to the eBay board -- employees Daniel Ninivaggi and Jonathan Christodoro -- on the grounds that they were unqualified. The board urged shareholders to vote against them at its upcomin...

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