Articles by Erika Morphy

Results 181-200 of 2799 for Erika Morphy

Intel Deal Could Help Verizon Expand Its TV Horizons

Verizon Communications and Intel on Monday announced that Verizon will be acquiring the assets of Intel Media, the developer of the OnCue Cloud TV platform. The terms of the deal were not disclosed, but Verizon noted it hopes to keep in house most of the unit's 350-strong workforce and management team. These assets will allow Verizon to provide en...

Nest CEO Promises to Preserve Privacy

Nest CEO Tony Fadell took on one of the many lingering questions about Google's US$3.2 billion acquisition of the company: What will become of its privacy policy? Speaking at the DLD Conference in Munich, Fadell said any changes to Nest's privacy policy will be opt-in.

Smart Marketing in a BYOD World

Bring Your Own Device, or BYOD, is an established trend at many U.S. enterprises, and it's likely to continue to grow. Mobile marketing is an established channel through which many U.S. companies reach customers and prospective customers -- and it also is expected to grow.

PRODUCT PROFILE

Nextbee Gives B2Bs CRM Integration Links

NextBee has spent the last several months developing integration links to connect its referral and customer service products to the major CRM applications, including Salesforce, NetSuite and Microsoft Dynamics. The general idea of the integration is to combine NextBee's ability to track activities and provide incentives with the CRM system's custo...

Facebook Gets More Topical

Facebook on Thursday announced Trending, a new product designed to surface relevant and timely conversations occurring on the network Trending, displayed to the right of the user's News Feed, will feature a list of topics that have recently spiked in popularity, personalized according to subjects of interest to the user. It will include topics that...

Microsoft Hooks Up With GoDaddy

Microsoft and GoDaddy on Tuesday announced they were partnering to market Microsoft's Office 365 to GoDaddy's 12 million small business users. GoDaddy's small business users can attach Office 365 to a domain name and get access to cloud storage and Microsoft's productivity suite. 24/7 live customer service is part of the package. Launched in 2011...

Huge Growth in Store for In-App Mobile Messaging

In-app mobile advertising is expected to jump significantly between now and 2018, according to new figures from Juniper Research. Ad spend in this category will reach US$16.9 billion by 2018, up from $3.5 billion last year, the consulting group found Smartphones currently account for approximately 70 percent of in-app ad spend, Juniper said, but th...

Time Warner Cable Gives Charter Cold Shoulder

Charter Communications is pursuing the acquisition of Time Warner Cable, but it seems unable to offer a price the cable giant can accept. Now, with its third offer made and spurned, the dialogue between the two companies has gone public and become somewhat nasty in tone. Charter on Monday offered to acquire Time Warner Cable for US$132.50 per shar...

Facebook May Branch Into Deeper Discussions

Facebook on Monday announced its acquisition of Branch, which it plans to use in a new unit or product called "Facebook Conversations." Branch's model mimics an Internet forum in that the users create "branches" to discuss topics. Links are shared and friends are invited to participate. Participants can branch off further to discuss related topics...

Amazon, LLBean Tie at the Top for Customer Satisfaction

Retailers performed well this holiday season in terms of customer satisfaction across multiple channels, according to the ForeSee Experience Index: 2013 U.S. Retail Edition, which was released this week The report focuses on customer satisfaction at the company level and queried consumers about every applicable sales channel, ranging from the brick...

IT Spending Will Inch Ahead in 2014, Gartner Says

Global IT spending will reach US$3.8 trillion this year, Gartner predicted this week, representing a 3.1 percent increase over spending in 2013, which clocked in at $3.7 trillion The rate of growth between 2012 and 2013, by contrast, was a negligible 0.4 percent....

Apple’s YOY Sales Sag

Apple's month-to-month smartphone sales appear healthy, according to data covering September to November 2013, released Tuesday by Kantar Worldpanel ComTech. However, the bigger picture is less encouraging. Year-over-year figures indicate Apple is at best treading water, with its share having declined in most major markets. Apple now claims 69.1 p...

Will 2014 Be the Year Mobile CRM Goes Omni-Channel?

There was no end to the enterprise interest in mobile CRM in 2013. From apps to innovative text marketing campaigns to self-service tablet applications for B2B industries, companies were gleefully trying out new pilots and experimenting with new technologies Why? Simply this: Computing has reached an inflection point. Desktops are just one vehicle ...

PRODUCT PROFILE

Interactive Tool Helps Companies Find the Right Social Software

Software Advice recently unveiled an interactive tool designed to help companies navigate the complex and confusing social media software market Called "Social App Map," the tool is designed to serve as a guide for potential software buyers as they start to evaluate the many different vendors and options in this sector....

BEST OF ECT NEWS

Attention, Shoppers: You’re Being Watched

This story was originally published on July 15, 2013, and is brought to you today as part of our Best of ECT News series In an effort to catch up with their data-swamped online counterparts, brick-and-mortar retailers are turning to a new tool to help them better monitor shoppers and maximize sales: shoppers' cell phones....

BEST OF ECT NEWS

5 Social CRM Traps Retailers Must Avoid

This story was originally published on Oct. 17, 2013, and is brought to you today as part of our Best of ECT News series It is difficult to overstate the importance of social CRM to retailers given the almost tailor-made suitability of Facebook, Twitter, Pinterest et al. for reaching out and engaging with customers....

The Devil Made Ex-Microsoft Exec Do Insider Trading

The U.S. Attorney's Office for the Western District of Washington and the Securities and Exchange Commission have lodged criminal and civil enforcement actions against a former senior portfolio manager at Microsoft and his friend, alleging insider trading. They also accuse the two of planning to use their illegal gains to launch a hedge fund.

40 Million Target Customers Fall Prey to Hackers

Target on Thursday disclosed that 40 million customer accounts might have been accessed by hackers between Nov. 27 and Dec. 15 Customer names, credit and debit card numbers, card expiration dates and the three-digit security codes on the backs of cards were compromised when they were swiped through machines in stores. The data breach did not extend...

Bitcoin Buckles Under China’s Assault

China has delivered Bitcoin the second half of a one-two punch that could be the beginning of the end for the virtual currency. BTC China, China's largest Bitcoin exchange, on Wednesday said it could no longer accept deposits of renminbi -- the local currency -- to purchase bitcoin....

Twitter Nearby Could Trigger Major Marketing Opportunities

Twitter reportedly is testing Nearby, a new timeline feature for its mobile app that displays tweets from people who are geographically close. It appears that both the users viewing the tweets and those tweeting must have their location tagging option enabled for the feature to work The Nearby service will display tweets from people within a certai...

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