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Salesfusion has released a new version of its marketing automation platform enhanced with the lead-scoring capabilities it acquired earlier this year with the acquisition of LoopFuse. The end result of this newly integrated product is a marketing automation application that has predictive lead scoring and is priced and configured to be used by mid...
OK people, it is 2014. Email marketing has been an important marketing tactic for a good 15 to 20 years. Email marketing for mobile devices is a newer variation of this tried-and-true channel, but it still isn't rocket science. So why, I ask you, do so many marketers still refuse to learn the most basic tenet of email marketing? Namely, that the subject line is the most important part of the content -- and the No. 1 rule is that it should fit on one line...
Zite has traded hands again, three years after CNN bought it for US$20 million. Flipboard now is acquiring the service, CNN reported, initially pegging the new sale price at $60 million. It later backed away from that figure, calling it "inaccurate." ...
Zynga COO Clive Downie on Monday announced the early rollout three mobile-first games: FarmVille 2: Country Escape, New Zynga Poker and New Words With Friends. The soft launch is taking place in certain markets before the games' formal debut in June. The company is positioning the release as a key part of its larger strategy to regain its momentu...
Pegasystems has rolled out Next-Best-Action Marketing 7.1. Built on Pega 7, it aims to provide marketing executives with the best customer service strategy -- the next best action -- for any given scenario, based on customer data captured by the system, along with rules configured by the user The differentiator between this and other platforms on t...
There is a new wearable fitness device on the horizon that may take this emerging technology niche to an entirely new -- possibly mainstream -- level. Moov, developed by former tech specialists from Apple and Microsoft, promises not only to capture data about users' activities, but also to give them performance-improvement tips.
U.S. companies can be forgiven, perhaps, for their near-sighted view of global markets. North America and the more exotic European markets are enough for most companies, short of those with multinational aspirations, seeking foreign-based revenues. For those that do want to access markets in, say, Kenya or India -- that is, the high-growth but hig...
Carl Icahn has ratcheted up his efforts to get eBay to spin off its lucrative PayPal division. The billionaire investor on Monday sent an open letter to other shareholders accusing eBay board members Marc Andreessen and Scott Cook of placing their interests before those of investors Icahn called out Andreessen's involvement in the group that acquir...
If you were to administer truth serum and ask a retailer how it really felt about Amazon Prime, chances are the response would be that it's pure genius -- or pure evil genius, perhaps. Why? Because Amazon Prime encourages shoppers to come back and back again to browse and buy, and it's all based on an incentive that online consumers hold very dear...
Never mind the Seattle Seahawks completely smoking the Broncos -- Super Bowl XLVIII may go down in history as the turning point for iBeacon. Apple's iBeacon is an indoor positioning system based on Bluetooth Low Energy technology. Its proximity-detection capabilities enable it to send relevant information -- including, most enticingly, targeted ad...
Mozilla on Tuesday gave its users a heads-up that their browsers would be getting a new feature called "Directory Tiles." Aimed at new or infrequent Firefox users, Directory Tiles fills what has been empty online real estate on the Firefox browser. A new user logging in, or a user returning to the browser after some time will be confronted with a ...
Microsoft on Monday released Power BI for Office 365, a business intelligence application for its Office 365 Enterprise subscribers. Power BI packages together several features that help business users access information from such sources as Windows Azure and elsewhere. They can then use that data to generate business intelligence models, graphs, ...
As SugarCRM moves forward, fueled by its recent infusion of US$40 million by Goldman Sachs to invest in sales and marketing, it plans to focus on "the nontraditional use of CRM," said VP of Marketing Jennifer Stagnaro. "That is, we plan to go beyond the traditional uses of sales force automation and customer service and marketing automation," she ...
Google last week debuted several trendy eyeglass frames for Glass, enabling the device to shed its dorky look while accommodating prescription lenses The more natural look means consumers likely will be more accepting of Glass once it becomes generally available -- assuming it also sports a price point more in line with most people's budgets.
Democratic members of Congress this week moved to replace by legislative means the Net neutrality rules that a court decision last month suddenly rendered defunct. Lawmakers introduced the Open Internet Preservation Act in both chambers. The D.C. Circuit Court of Appeals last month changed the telecom and data landscape by striking down Federal Co...
Shortly after Google's US$3.2 billion acquisition of Nest was announced, Nest CEO Tony Fadell felt obliged to clarify something for its users: Any changes to the company's privacy policy would be opt-in. Also, Nest would be transparent about those changes to its users, he said It's questionable whether Fadell can keep such a promise, unless there's...
The Pirate Bay is once again wide open, thanks a ruling by an appeals court in the Netherlands that decreed Internet providers no longer have to block IP addresses associated with the site. The Hague Appeals Court reasoned that the required blocking was impossible to implement or enforce because users were able to use workarounds to access the sit...
Epicor Software has announced the general availability of Epicor Retail CRM 7.0. The updated platform reflects a complete shift to .Net and SQL reporting services and includes a number of new features in analytics, reporting and security. ...
Neiman Marcus has announced that some 1.1-million customer credit and debit cards may have been exposed in a hack attack. The retailer was first alerted to the intrusion at the beginning of the year by a security researcher. It appears that "sophisticated, self-concealing malware" able to obtain payment card information was active in the company's...
T-Mobile USA on Wednesday launched Mobile Money, a money management application for smartphones that is meant to be used in conjunction with a reloadable T-Mobile Visa Prepaid Card. This card offers reduced fees and free services for registered T-Mobile wireless customers There is no charge for activation, monthly maintenance, in-network ATM withdr...
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