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Podcasting is one of the hottest media trends. Almost everyone, it seems, has a podcast these days. Should e-commerce business owners jump on this bandwagon? Can podcasting really boost the bottom line? If you do decide to make a podcast, do your best to make it exceptional. That means having good a...
"From the consumer point of view, when you go shopping you have people who help you and service you, and you walk away happy," said FutureProof Retail President Di Di Chan. "What we're doing is bringing the online offline, to centralize that service. It's not just the top VIP shopper who can enjoy t...
"Human capital management is the idea that your humans are your capital, and so you should be investing in them and managing them, making sure that you're giving your talent opportunities to grow, and that they have purpose in their work," said HighGround CEO Andee Harris. "Human resources is more a...
In the data science field today, "the big problem is that the industry does not have official data science training," observed Vivian Zhang, CTO of the NYC Data Science Academy. "Their majors don't teach them anything in the industry. We've become a natural transition funnel to bring those people in...
Visuals are a crucial aspect of e-commerce. The quality of your product photos can make or break a sale. With these seven tips, you can learn how to take compelling product photos that engage your audience and drive conversions. From lighting to staging to editing, this list covers what you need to ...
Ishita Mandhan is a software engineer at LSQ and program director for Girls in Tech. In this exclusive interview, Mandhan shares some of her perspectives as a woman in a male-dominated field.
"I was always interested in analyzing the data," said LogicHub CPO Monica Jain. "I was introduced to a company that was a pioneer in the market, and that's where my career in security started. I fell in love with security because it's all about finding and analyzing the data, and about crunching the...
"I care about helping more women get into technology, so I spend a lot of time teaching girls from sixth grade to high school so that they're more educated about STEM fields," said CTO Heather Wilde. "I'm also chair of the engineering school's advisory board at the University of Nevada, Las Vegas, t...
Analytics is "about having a sense of curiosity -- the ability to look at data and say, 'what is it telling me?'" said Olivia Duane Adams, chief customer officer at Alteryx. "I define analytics as 'the ability to ingest any and all relevant sources of data that might help answer a question being ask...
"I've helped shape the conversation," said Debbie Berebichez, chief data scientist at Metis. "It's empowered me to mentor young women and also to shape policy. At Metis, we offer a scholarship to women and minorities, so we do things actively to bring women in. I also try to recruit and hire women.
"We saw that there was a lack of kindness, a lack of empathy ... and we thought it would be nice if we could use technology to do something about it," said A Better World President MarySue Hansell. "We thought Facebook offered a wonderful opportunity to use a large technical platform to create a vir...
Lexi Palmer is CEO of EquiSeq, a biotech firm that does genetic testing of horses. Palmer was brought on as CEO by the company's founder, genetic researcher Paul Szauter, in 2015. "I was just finishing up my degree in interpersonal communications, and he told me about the company he'd started," Palm...
Prior to founding Girls in Tech, Adriana Gascoigne was one of the very few women working at a startup. "I'd look around the room every day and see that there was a huge problem of representation. I knew we needed to change the culture of the company to recruit more women and benefit more women, but ...
Beena Ammanath is VP for data and analytics at GE Digital. She has worked in the data analytics field for more than 20 years and serves as board director at ChickTech, a nonprofit dedicated to recruiting girls and women into the tech workforce and retaining them once they're there. Ammanath was rece...
Salesforce VP Lynne Zaledonis drives product marketing and sales enablement for Sales Cloud. In order to succeed in the age of the customer, companies need to understand that the new cloud, mobile and social world we find ourselves in "has produced trillions of pieces of customer data, and it's tota...
It's natural to reach for a pad and pen when you need to take notes, but the end result can be frustratingly limited. On the other hand, clicking away on a keypad doesn't quite cut it for all situations. "The cool thing about using the pen with the computer is that it gives you choices," said Doug L...
Lexicographer Erin McKean gave a TED talk in 2007 called "The Joy of Lexicography," in which she pointed out the limitations of print dictionaries. After that talk, she decided to make her vision of a new kind of dictionary a reality. Thus was born Wordnik. "Our mission with Wordnik is to put all th...
Mark and Lesleyann Coker wrote a novel, Boob Tube, based on her experiences as a soap opera reporter. They found an agent, who shopped it around to traditional publishers to no avail. Rather than give up, however, they decided to start their own e-book publishing company, Smashwords, to give their b...
You don't need much to become a serious runner. There's no big investment in gear or apparel required. "Running is definitely a low-cost sport, which is why it is so attractive," said certified strength and conditioning specialist Scott Greenberg. "I think it can remain that way," he said. "However,...
The right diving gear makes all the difference. Here's what's trending in underwater technologies. Scuba divers always have relied on gear that lets the essentially fragile, air-dependent human body descend into oceanic depths. While air tanks, regulators, buoyancy control devices and dive computers...
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