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Facebook will be using the hashtag differently than Twitter does, though, which could mean that it won't catch on in the same way that it has on Twitter, suggested Internet marketing consultant Brian Carter "Privacy is still in effect," Carter told TechNewsWorld. "If you use a...
The broader SEC rules regarding social media might seem like a step forward, but it's still possible that information posted on social sites could escape the eyes of investors, said Brian Carter, Internet marketing expert "It's a strange decision that seems progressive on the ...
It's unclear how many people would actually take advantage of the new feature; although the money spent on each promoted post might not be a huge investment, users won't be sure how much they'll get out of it, said Internet marketing expert Brian Carter Facebook provides adver...
Those efforts might very well pay off down the line, but Wall Street is hesitant about putting all its cash into a company that might not produce a sky-high profit next quarter, said Brian Carter, Internet marketing expert. The more conservative investors know the site has ample competition and a tough job ahead of it with monetizing its mobile presence, and are waiting for Facebook to prove that it can...
The new system could help drive user engagement, said Brian Carter, Internet marketing expert. The comment threads may promote greater interaction between users on celebrity and product sites, helping Facebook become known as more than just a sharing site between friends The ...
This latest round of improvements is a step in the right direction, said Internet marketing expert Brian Carter. It may have taken the company a while to get to where their privacy policies are good enough to please consumers, but it is certainly getting there, he pointed out.
Zuckerberg also acknowledged the company has challenges ahead, most notably in the mobile space, where it has had trouble monetizing advertising efforts in the past. Facebook can't ignore its initiatives with mobile to focus only on search, but its chances for competing in search are significant, said Brian Carter, Internet marketing expert...
Zuckerberg did attempt to ease investor's concerns about the social network's mobile presence. Competitors such as Google and even Twitter -- with years more of experience -- have infiltrated mobile ads with greater success than Facebook. On Tuesday, though, Zuckerberg said that's changing, and many tech analysts including Brian Carter, Internet marketing expert, agree that the social network could seriously up its mobile ad presence going forward...
But while the new look might be smoother and more efficient, it might not be enough to convince users of longstanding dedicated platforms to make a total switch, said Brian Carter, an Internet marketing expert. "I don't think it's going to change people's habits," he told Tec...
For new users, though, the temporary outage could be confusing and a reason not to turn back to the site, however, said Brian Carter, Internet marketing expert. "I think maybe if you're new to Twitter you wouldn't be used to it," he told TechNewsWorld.
Keeping users in mind is critical if Digg wants to have any kind of success moving forward, said Brian Carter, Internet marketing expert. However, a single survey before the site's launch isn't going to give the team the kind of continuous feedback it needs to keep a social s...
The site still has room for improvement, though, said Brian Carter, an Internet marketing expert. Twitter users still can't search within their own Tweets dating back to their first, a common frustration amongst longtime Twitter users. It's especially frustrating, said Carter, because the site has the potential to incorporate that function.
"It's hard to say exactly why Facebook's stock dropped after the IPO," said Internet marketing expert Brian Carter. "One of the biggest concerns was that there was so much mobile and smartphone use of Facebook, yet Facebook had not monetized all that mobile traffic." Give The...
In The Like Economy: How Businesses Make Money With Facebook, Brian Carter presents a primer on marketing and selling through Facebook. While Carter does a good job covering the basics, the feel of the book is like reading some marketing 101 treatise moved to social media. The assumption seems to be that this is a tool more or less expressly for business, all other considerations notwithstanding. You can read self-help styled chapters like "FaceBucks: Five Ways Businesses Achieve Profits With Facebook" and "How Not to Fall on Your Face: Six Mistakes That Block Facebook Profitability."
Exhibiting at traditional trade shows is one of the most common marketing tactics used by companies targeting the industrial and manufacturing marketplace. The opportunity for direct engagement with prospects, customers and other vendors who could be potential partners or customers is invaluable. And the opportunity to "shake hands" with key clients, thanking them for their business, is often perceived as priceless.
Every campaign will have different goals and use a different performance metric, said blogger Brian Carter, director of social media at Fuel Interactive. For lead-generation campaigns, cost per lead is the most effective metric, he told the E-Commerce Times, and it can be ap...
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