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Apple Highlights User Experience in New OS Lineup

"They're polishing a number of aspects of the operating systems, " said Ross Rubin, principal analyst at Reticle Research, a consumer technology advisory firm in New York City ...

Apple Spotlights Privacy, Big Iron at WWDC

"They're trying to reclaim the professional market," Ross Rubin, principal analyst at Reticle Research, a consumer technology advisory firm in New York City, told TechNewsWorld Apple was slow to respond to the needs of the creative market, primarily because it was waiting for ...

Apple’s New iPod Gets in Touch With Gamers

"For parents who might not want their kids to have access to cellular technology, the iPod could be the kind of standalone product they've been looking for," said Ross Rubin, principal analyst at Reticle Research, a consumer technology advisory firm in New York City "Parents w...

Get Ready for Feature Deluge at Apple’s WWDC

Apple's refresh of iMessage keeps the app competitive with Facebook, which dominates the market, noted Ross Rubin, principal analyst at Reticle Research, a consumer technology advisory firm in New York City "iMessage is one of the few standalone alternatives to Facebook," he t...

Snapchat Refreshes App to Revive Prospects

"It's been a game of 'anything you can do, I can do bigger,' because Instagram has such a massive user base," said Ross Rubin, principal analyst at Reticle Research, a consumer technology advisory firm in New York City "Perhaps Snap has an opportunity now because there's so mu...

Apple Presents Its Spin on Entertainment and News

"Acting as an aggregator may be a way for Apple to hedge against its original content not doing well," said Ross Rubin, principal analyst at Reticle Research, a consumer technology advisory firm in New York City ...

Google Stadia: Future of Gaming or Pie in the Cloud?

"It's helpful to have a unified controller," said Ross Rubin, principal analyst at Reticle Research, a consumer technology advisory firm in New York City "That helps put people on a more level playing field," he told TechNewsWorld....

Mozilla Offers Free Secure File-Sharing Service

"They're geared toward more permanent file storage," said Ross Rubin, principal analyst at Reticle Research, a consumer technology advisory firm in New York City "They're trying to get you to pay for more permanent storage," he told TechNewsWorld. "That's how they make money, ...

August Adds Wireless HD Video Doorbell to Smart Home Line

"Support of Google Assistant can be a potential advantage for View," said Ross Rubin, the principal analyst with Reticle Research, a consumer technology advisory firm "That's something the leader in the field, Ring, probably won't be doing any time soon, since it's owned by Am...

Apple Rumored Plotting a Game Subscription Service

A move into subscription gaming seems to fit in with Apple's media strategy, noted Ross Rubin, principal analyst at Reticle Research, a consumer technology advisory firm in New York City "Apple is making lots of moves to offer subscription services in all major media," he tol...

Apple, Samsung Buddy Up in Smart TV Deal

The timing of the Samsung and Apple announcement is also interesting, coming less than a week after Apple aired some bad news about its expected first quarter revenues, suggested Ross Rubin, principal analyst at Reticle Research, a consumer technology advisory firm Apple lower...

AT&T to Switch On 5G in 12 Cities

"In streaming gaming, if you hit a button and a couple of milliseconds go by, that's going to make the difference between a good gaming experience and an unsatisfactory one," noted Ross Rubin, principal analyst at Reticle Research, a consumer technology advisory firm "Speed is...

AT&T to Switch On 5G in 12 Cities

"In streaming gaming, if you hit a button and a couple of milliseconds go by, that's going to make the difference between a good gaming experience and an unsatisfactory one," noted Ross Rubin, principal analyst at Reticle Research, a consumer technology advisory firm "Speed is...

AT&T to Switch On 5G in 12 Cities

"In streaming gaming, if you hit a button and a couple of milliseconds go by, that's going to make the difference between a good gaming experience and an unsatisfactory one," noted Ross Rubin, principal analyst at Reticle Research, a consumer technology advisory firm "Speed is...

Apple Watch Goes All-In With Health and Fitness Focus

"When you add the new features, it creates a significant improvement over previous versions," noted Ross Rubin, principal analyst at Reticle Research, a consumer technology advisory firm in New York City ...

Trio of New iPhones Expected in September

"It's important to remember that most consumers today are buying their phones on installments," said Ross Rubin, principal analyst at Reticle Research, a consumer technology advisory firm "You're paying more per month for a thousand dollar phone, but it's a small jump per mont...

New Roku Speakers Offer Sophisticated Audio for Smart TVs

A digital assistant is "becoming an expected feature for speakers," said Ross Rubin, principal analyst at Reticle Research More companies have been attacking the TV experience through audio accessories, he told TechNewsWorld. The Sonos Beam sidebar ($399) and the Amazon Fire T...

Apple May Go All-In With Audio

"The price of entry into an Apple smart speaker is significantly more than what the competition is charging," noted Ross Rubin, principal analyst at Reticle Research. "For smaller rooms, it might make sense to come out with a less powerful unit that still retained many of the...

Dark Screen Mode Among New macOS Mojave Highlights

"It would be a shot in the arm for the Mac," Ross Rubin, principal analyst at Reticle Research, told TechNewsWorld What's so important about bringing iOS apps to the Mac is the unification of the user interfaces of both operating systems, so that switching between the two will...

Apple Unveils New Siri Customization Tools at WWDC

"Apple has taken a lot of criticism for not making Siri more open," explained Ross Rubin, principal analyst at Reticle Research "This essentially opens it up to any app, but the tradeoff is you may have to create your own custom phrases for some of these things to work," he to...

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