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OPINION

10 Things on an Apple Fan’s 2016 Wish List

When your favorite consumer tech company is also the best consumer tech company in the world, and said tech company is generally a magnet for hyperbole and blind customer loyalty -- while also producing more products at higher levels of quality than ever before -- what's left to really wish for? Ple...

OPINION

27 Highly Desirable Gifts for Apple-Loving Fanatics – and 1 to Skip

Chances are, you know an Apple fanatic -- someone whose iPhone, Mac or iPad is a prized possession. If you don't know a true fanatic, you probably know a fan -- or barring that, someone who might appreciate an Apple-made gift this holiday season. To help you cut through the chaff, from one Apple f...

REVIEW

Is Apple TV a Worthy Upgrade? Sort Of

For Apple TV fans, the new Apple TV is the long-awaited upgrade we've been pining for, and while it's a welcome addition to my living room, I'm only half as impressed as I thought I would be. After spending some quality time -- and some not-so-quality time -- I'll share my experience, which, it turn...

OPINION

Appletizing Microsoft: All You Need Is Love

The question that's been bugging me lately is this: Why hasn't Microsoft managed to break through with mobile consumer devices? While Apple has been breaking into the enterprise through consumer demand, Microsoft's enterprise tradition hasn't been helping with consumers. Case in point? Windows Phone...

HOT TECH RUMOR

Apple Car Talk Starts Making Sense

The Apple car rumor gained some legs this week with a report that brings some interesting new insight. Though a bit shy on verifiable details -- it cites unnamed people familiar with Apple's plans and vaguely refers to people inside Apple -- the report suggests the company will triple its current 60...

New Apple TV Goes All-In for Apps

Apple on Wednesday held a mammoth two-hour event to introduce a long-awaited new Apple TV set-top box, a 12.9-inch iPad Pro, and the expected iPhone 6s and iPhone 6s Plus. Further, Apple announced new Apple Watch colors and bands, and a special collaboration with Hermes. While the iPhone is clearly ...

Come September, Apple TV Will Outshine the iPhone

About Apple's September event... Apple's annual September media event is an oxymoron -- it's become almost entirely predictable. One year it introduces a major new iPhone redesign and the next it offers incremental iPhone improvements. And make no mistake about it, despite last year's Apple Watch de...

OPINION

Bring On the New Apple TV – Streaming Service or Not

I've been waiting for a new Apple TV from Apple for years, and I've been disappointed each time a major Apple event came and went without one. Plus, I've been waiting for Apple to come along and disrupt the cable/satellite TV bundling status quo with some sort of a la carte streaming service, also t...

OPINION

The Key to Apple Watch Success: Getting Enough Right the First Time

I still find wry joy in all the "Apple Watch Tanks" headlines from early July. There are some great gems, like "Apple Watch is a FLOP: Sales of the gadget have fallen by 90 percent since April, report claims" or "Analyst: Apple Watch selling worse than thought." Trouble is, the reports and estimates...

OPINION

5 Things the Apple App Store Could Do Better

I haven't been thrilled with app discovery on the App Store for years, and while Apple has been tweaking things to make it better, it's pretty easy to enter the iOS App Store, look around, and come to the conclusion that only an infinitesimal fraction of 1.5 million apps must be worthy of showing of...

Apple Music Steals WWDC’s Scattershot Show

To cap off Monday's wide-ranging keynote at Apple's Worldwide Developers Conference in San Francisco, Apple CEO Tim Cook introduced a three-pronged music initiative. "Music is such an important part of our lives and our culture," Cook said, showing off Apple's famous "one more thing" slide. Apple ex...

OPINION

It’s Hard to See WWDC Through My Apple TV Tears

By the time you read this, I'll have finished swearing in the privacy of my office, and likely will have entered the acceptance stage of grief. Already, realization is dawning that I was right to withhold hope that Apple would reveal a new Apple TV at its WorldWide Developers Conference on Monday. I...

OPINION

5 Reasons Jony Ive’s Step Back Is Apple’s Step Forward

There seem to be two major reactions to the "promotion" of Apple's Jonathan Ive to the newly created position of chief design officer: first, that he deserves the recognition and reward; and second, that this is the beginning of the end for Jony Ive's tenure at Apple. Because Apple released the news...

OPINION

Will Apple TV Be Busting Out All Over?

I want to believe that Apple will launch a new Apple TV hardware device in June at WWDC -- but holy macaroni, it's been more than three years since Apple introduced the third-generation Apple TV. Of course, Apple made a barely noticeable hardware tweak more than two years ago, but I'm begging for an...

REVIEW

The Last Apple Watch Review You’ll Ever Need to Read

If you're thinking about getting an Apple Watch and have been on the fence, this review is for you. Why? The Apple Watch, it turns out, is less about being the perfect smartwatch than it is about being a watch. For the fence sitters out there, these two questions are really where you should start: F...

OPINION

Take Your Apple Watch Face and Love It!

Apple is known for fantastic product design, but it's not known for customization. The first iPhone hit the world nearly eight years ago, and yet our "customizable" home screen options are limited to the organization of app icons and some wallpaper choices that can produce color tints through transl...

OPINION

Reality Check: Should We Buy an Apple Watch for Its Potential?

Because there are so many Apple-loving fanatics who are hopelessly addicted to their iPhones, the first wave of Apple Watch sales won't give us a reliable indicator as to whether it is a real success... or not so much. Because we're talking about Apple here, there will be a couple million customers ...

OPINION

The Apple Watch as Bullsh*t Filter? We Can Only Hope

In "iPhone Killer: The Secret History of the Apple Watch," David Pierce doesn't reveal any serious secrets -- because Apple never does -- but he does illuminate the early days of the Apple Watch, centering on an interview with Kevin Lynch, Apple's vice president of technology. It's an interesting re...

OPINION

What’s in an Apple Name?

Apple has chosen some iconic names in the past, like the "iPod" and "iMac." Apple even managed to take "iPad" -- which was widely panned for evoking a feminine hygiene product -- and transformed it into the popular lexicon of children and Wall Street analysts alike. However, Apple does far more than...

OPINION

Apple Sinks to Selling a $10K ‘Douchebag Detector’

Movie star Anna Kendrick managed to say something in a single tweet that instantly nails anyone who would buy a gold Apple Watch Edition: "We should be thanking Apple for launching the $10,000 'apple watch' as the new gold standard in douchebag detection." Right on. Still, people who believe that a ...

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