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Results 1-2 of 2 for Mark Simpson.
EXPERT ADVICE

Winding Up for a Record-Breaking E-Commerce Holiday Season

This year's holiday shopping season is poised to break e-commerce records as consumers accelerate their spending online. More consumers are very likely to purchase their holiday gifts online (58 percent) than at brick-and-mortar stores (41 percent) this year, according to Channel Advisor. And more t...

EXPERT ADVICE

Taking the Personalized Marketing Path to CRM Nirvana

As businesses worldwide increasingly focus on e-commerce as a vehicle for driving new revenue streams, most e-commerce sites still struggle to leverage the growing wealth of customer data to which they have access. This failure to integrate customer relationship management activities with online vis...

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