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There are many reasons marketers today are gearing up their mobile strategies for the holiday season, and not all of them are as obvious as one might think. Yes, revenue and competition are of course key factors, but in this Internet era, so is a third: Namely, a proactive, aggressive mobile CRM and marketing campaign is the only way to play offense in a season and industry now characterized by showrooming...
Imagine you're walking down a city street heading for a vegan restaurant that you've heard good things about. You get to the address only to discover it has gone out of business. Hungry and disappointed, you pull out your smartphone and wail to the Twitterverse, "Veggie Delight is closed! I'm starving and there is nowhere to get a vegan meal!" ...
Google on Thursday introduced a new search algorithm called "Hummingbird." The company actually started rolling out the algorithm about a month ago, but it formally unveiled it on Thursday, the 15-year anniversary of Google Search's launch....
Oracle has upgraded its Customer Experience cloud-based application with enhancements throughout the platform, including the sales, marketing and service modules, the company announced on Wednesday at its Oracle OpenWorld event From a 30,000-foot view, the Oracle CX improvements can be summed up as offering deeper social integrations, more mobility...
The Federal Aviation Administration is getting closer to lifting some of the restrictions on the in-flight use of electronic gadgets during takeoff and landing An advisory panel is meeting this week to complete its recommendations on the subject. By the end of the month, the panel is expected to complete a report to the FAA....
Shoppers today use their mobile devices for a range of retail activities, from couponing to showrooming to finding parking spots at the local mall. Retailers, on the other hand, are being just as aggressive in using mobile to reach out to shoppers What are the hottest mobile marketing techniques we can expect to see this holiday season? Turns out t...
Commence earlier this month debuted version 5.5 of its CRM application with key enhancements including a new internal chat system called Conversations, new Microsoft Word and calendar integrations, and a click-to-dial feature on mobile phones Commence provides an array of CRM tools, including salesforce features and, for a unique twist, a project m...
Pinterest on Thursday announced that it would begin experimenting with promoting certain pins from a select group of businesses The announcement came via a blog post from CEO Ben Silbermann, who hastened to assure the site's users that this move would not be a descent into ad madness....
Mobile apps have enjoyed phenomenal and increasing popularity in recent years, but what we've seen so far is just the beginning, according to a new Gartner report Specifically, mobile app stores will see annual downloads reach 102 billion in 2013, the research firm reported on Thursday, up from 64 billion in 2012. Total revenue in 2013, meanwhile, ...
The National Telecommunications and Information Administration this week petitioned the Federal Communications Commission to require wireless carriers to unlock mobile phones, tablets and other devices upon request of the customer This rule change would benefit the public in several ways, argued the NTIA, an executive branch agency that advises the...
Google on Wednesday launched Calico, a company that will focus on health and well-being, with a particular emphasis on aging and associated diseases At the helm of this new endeavor will sit founding investor Arthur Levinson, chairman and former CEO of Genentech, chairman of Apple, director of Hoffmann-La Roche and now Calico's CEO.
Netflix on Monday updated its "long-term view" of the industry to include a far wider range of competitive factors than it has ever had in the past. The company also adjusted its competitive focus accordingly, taking into account a number of players that it had previously ignored In a nutshell, the company said in its statement for investors, it ex...
Real-time bidding holds numerous benefits for mobile marketers, but there are downsides to the ad technology as well In particular, the dominant theme to that downside is that RTB -- at least for mobile ad formats and mobile platforms -- is still in its early days. More specifically, while the technology may have been around for several years, it's...
Twitter is moving forward with its long-awaited initial public offering, and it announced the news in a particularly fitting manner: "We've confidentially submitted an S-1 to the SEC for a planned IPO," it said in a tweet sent on Thursday For more details, stay tuned....
Facebook CEO Mark Zuckerberg did not pull any punches Wednesday in describing the U.S. government's communications approach to revelations that the National Security Agency has been accessing digital conversations around the world -- and using tech companies such as Facebook in the process "Frankly, I think the government blew it," Zuckerberg told ...
With its ability to match ad-inventory supply and demand in real time against the attributes of any given viewer,real-time bidding is starting to make its way into the delivery of mobile ads For marketers, it can be a very good thing. When it works as it is supposed to, it makes mobile marketing more efficient and cost-effective, Chia-Lin Simmons, ...
Activist investor Carl Icahn has given up his fierce struggle to prevent Michael Dell from buying his namesake company and taking it private. In a letter to shareholders, filed with the Securities and Exchange Commission on Monday morning, Icahn said Dell would be paying a price approximately 70 percent below its 10-year high of US$42.38, and acc...
It's a fact of life in market research that the success of any survey will depend at least in part on its accessibility to the intended respondents. Toward that end, Qualtrics has released Qualtrics Mobile, a new app designed to help reach respondents on the go Qualtrics Mobile works alongside the company's existing marketing survey Software as a S...
A federal court in Seattle this week upheld Microsoft's claim that Motorola Mobility refused to license its standard essential patents at a fair and reasonable cost, resulting in an award to Microsoft of US$14.5 million in damages, according to media reports Microsoft claimed that the license fees Motorola Mobility initially demanded for its patent...
It's no longer uncommon for marketers to customize the messages they send via email, but such personalization capabilities haven't typically been extended to Web content. Enter Silverpop, which last week released a beta version of Smart Content, a new product designed to enable just that Smart Content is not a stand-alone offering; rather, it lever...
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