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Siri Creators Have a Much Smarter Bun in the Oven

"It's really about more flexibility and greatly increasing the range of requests and kind of assistance that such an agent could provide to the user," Ross Rubin, a principal analyst at Reticle Research, told TechNewsWorld Most of the advances taking place in this arena since...

Swell Deal Could Give Apple Something to Talk About

"Even if Apple isn't interested in the app or its functionality, they may want to bring the developers on board to help with some core products," Ross Rubin, principal analyst with Reticle Research, told the E-Commerce Times Apple for years resisted providing streaming service...

Patent Tips Apple’s iWatch Hand

"It has to reestablish demand for watches, which has fallen off as a lot of consumers use their phones for traditional watch features," Ross Rubin, principal analyst at Reticle Research, told TechNewsWorld. "Apple's smartwatch also has to be more compelling than what we've se...

Microwave Will Count the Calories in Food You Nuke

"Until now, we've seen many devices focused on caloric output but very few focused on caloric input, which is often the more important determinant of weight gain or loss," Ross Rubin, a principal analyst with Reticle Research, told TechNewsWorld. "Adding this functionality to a microwave oven may be one way to differentiate a mature product."

Google Aims to Defrag Android Universe

The move toward greater control over Android in wearables, autos and TVs makes sense, said Ross Rubin, principal analyst with Reticle Research With smartphones, people typically are wedded to one device, but a person may have multiple watches and TVs.

Facebook’s Slingshot Draws a Bead on Snapchat

"It's getting to be a pretty crowded and competitive field," Ross Rubin, principal analyst at Reticle Research, told TechNewsWorld, "and that's just with Facebook's own products." ...

Spire Breath Tracker Helps Users Chillax

By basing its functionality on the user's breathing, Spire is "working off a principle of biofeedback that we've actually seen implemented in previous devices," Ross Rubin, principal analyst with Reticle Research, told TechNewsWorld HeartMath, for instance, is one effort that...

Next iPad May Be Loaded With iPhone Hand-Me-Downs

"They've got a lot of competition in the smaller-size segment where there is a large price gap between the 7-inch Android devices and the mini," Ross Rubin, principal analyst with Reticle Research, told TechNewsWorld OS-Driven Upgrades...

Microsoft Dis-Kinects Xbox One

"The move allows customers to enjoy more value out of the box," added Ross Rubin, principal analyst with Reticle Research "It also closes a perceived need to double dip in order to enjoy streaming services on the Xbox," he told the E-Commerce Times. "That double dipping made t...

Nod’s Ring May Be Smart but Not Precious

Nod is not the only ring-based control device the market has seen so far, Ross Rubin, a principal analyst with Reticle Research, told TechNewsWorld One of its biggest challenges, however, will be support, Rubin added....

Wearables Just Don’t Do It for Nike

"With Tim Cook as a member of Nike's board, it may have seen a reason to withdraw from the device space and build on others' products," Ross Rubin, principal analyst with Reticle Research, told TechNewsWorld. Growth to Continue...

Windows Phone 8.1 Becomes Available to Devs and Risk Takers

"A number of the features seem like catch-up features," said Ross Rubin, principal analyst with Reticle Research, told TechNewsWorld Features like a "shade" that can be pulled down to view recent notifications sent to the phone and a speaking digital assistant are already in A...

Microsoft Adds Sci-Fi Series to Xbox Originals

"Microsoft is stronger than Apple and Google in the living room, so it wants to capitalize on that installed base," Ross Rubin, a principal analyst with Reticle Research, told TechNewsWorld "These are tentative steps," he said of Microsoft's content offerings. "They're buildin...

Money Talks in Smartphone Kill Switch Debate

A permanent kill switch represents some risk, but smartphone users also can be hurt in ways that might be even more expensive than having their phones bricked -- such as if a hacker were to use their phone to rack up charges or to send malicious messages to their employers, Ross Rubin, principal analyst with Reticle Research, told the E-Commerce Times...

HTC Flips Switch on One M8 Buzz Machine

"That's in recognition of the growing importance of the selfie," Ross Rubin, principal analyst with Reticle Research, told TechNewsWorld At the back of the M8, there's a smart LED flash that's designed to avoid "hot spots" in flash pictures. There are also two cameras -- one t...

Apple May Throw the Healthbook at You

Mobile health tracking has enjoyed a rise in popularity over the past few years, but there is still plenty of a room for a large player to optimize the service and become a leader in the space, said Ross Rubin, principal analyst at Reticle Research "Fitness and tracking have ...

Aether Scoops Your Music Taste Into a Cone

"There's a debate in the industry right now about whether intelligence should be embedded into peripherals or left in the smartphone," said Ross Rubin, principal analyst at Reticle Research "Cone is a product that takes functionality seen in smartphone music applications such ...

Samsung’s ‘Meaningful Innovation’ Crusade

"They seem more refined than their typical MO of piling on as many gee whiz features as possible," said Ross Rubin, principal analyst with Reticle Research "There was certainly a stronger focus than we've seen in previous Samsung flagship introductions," he told TechNewsWorld....

Cuff Gives Link New Meaning

"Cuff is a blunt but direct instrument," Ross Rubin, principal analyst at Reticle Research, told TechNewsWorld. "It allows you to send a signal to a network at the touch of a button discreetly hidden within a bangle, pendant or other piece of jewelry." The line of accessories...

iPhone May See the World Through Different Lens

"It's one of the few provinces of traditional digital camera makers that has been out of the reach of competition with smartphones," Ross Rubin, the principal analyst at Reticle Research, told TechNewsWorld "Smartphones are already good enough to serve as the primary camera fo...

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