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Unlike much content on the Internet, people have shown a willingness to open their wallets for video, said Brett L. Sappington, director of research for Parks Associates. "Intel sees video as the kingmaker in content," Sappington told TechNewsWorld "Of all the different areas ...
Parks Associates is bullish about patient-centered care because, simply put, the healthcare industry has nearly run out of time and options to rein in escalating healthcare costs. The patient-centered care is the best option on the table, and it is a truly bipartisan solution to a national problem...
New technologies have an important role here, specifically mobile devices and fitness-related apps. Parks Associates' consumer research indicates consumers actively seek motivation to improve their personal health and they desire technology, services, and social support to assist them in that process...
Mobile VAS are premium mobile services that are not covered in voice or SMS/Internet data plans. Parks Associates estimates these services worldwide generated US$14.5 billion for mobile operators in 2011. As a percentage of data ARPU, they collectively accounted for less than 10 percent in North America and even lower portions in other parts of the world, but moving forward, these services represent great revenue and strategic opportunities for operators. For example, VAS can employ revenue models detached from the monthly billing cycle, which may significantly reduce consumers' resistance to adoption. In other words, these services will rely on a fast and efficient mobile data network but are monetized based on consumers' value perceptions.
RTB, as defined by Parks Associates, describes the automated process of buying and selling online display advertising in real time, and it incorporates enhanced solutions in targeting algorithms and data analytics in order to deliver better targeting, greater control and more granular campaigns.
Internet video viewing accounted for about 8 percent of all video consumption on the TV at the end of 2011, Parks Associates' research found. New consumer viewing habits favor even greater adoption of online videoas OTT service providers, Internet service providers, telcos, consumer electronics manufacturers and others compete for a share of this growing market...
The cost of building the infrastructure, including the pipelines, might be high, and "it's best to be adjacent to, say, a landfill, where there's a good source of methane," Tom Kerber, a director of research at Parks Associates, told TechNewsWorld Biomass power is only one of ...
Parks Associates' "Value of Video: Shifting Consumer Dollars" reveals that only 6 percent of U.S. households own a 3D TV, and purchase intentions are far greater for a smart TV than one with 3D capabilities (by a factor of five times). However, with the introduction of passive 3D glasses that do not require batteries and charging, and are less expensive than the active-shutter glasses so highly prevalent with previous 3D TV models, 3D televisions should sell in greater numbers over the next few years...
If Uppleva products appeal to anyone, it will be the first-time home entertainment center buyer, posited Kurt Scherf, vice president and principal analyst with Parks Associates "It's more of a starter kit for someone," he told TechNewsWorld. "Older, more established consumers ...
"There's a recognition in the service provider space that they need to be making their content more accessible outside the traditional set-top box to appeal to younger viewers," Kurt Scherfvice president and principal analyst with Parks Associates, told the E-Commerce Times Th...
NFC-enabled smartphones alone will represent a commerce opportunity of US$800 billion by 2015, predicted Parks Associates in a report released last year. Why Not PayPal? ...
Of course, Kinect has already found a wide array of applications outside of gaming as well, and these new capabilities -- if indeed the rumors turn out to be true -- would likely expand its reach in such areas even further, Pietro Macchiarella, a research analyst with Parks Associates, told TechNewsWorld...
"It seems to me that the hacking takes place at the transmission link level, in this case, either a WWAN connection, meaning a mobile network, or a WiFi LAN," Harry Wang, director, mobile and health research at Parks Associates, told TechNewsWorld It's easier to hack into a ne...
"I'm not sure that Microsoft would position it as game-centric, but might instead use things like set-top boxes and business videoconferencing and add elements of Kinect within those," Kurt Scherf, vice president and principal analyst at Parks Associates, told TechNewsWorld Mi...
"Video chat is not a niche application," Kurt Scherf, vice president and principal analyst at Parks Associates, told TechNewsWorld Twenty percent of respondents to a 2010 Parks Associates survey said they conduct video chats at least monthly, and 12 percent said they do so wee...
If news that the password reset process is flawed is true, this "might cause more damage to the brand than the previous hack," warned Pietro Macchiarella, a research analyst at Parks Associates Where oh Where Is My PSN Gone?...
The average AT&T customer consumes about 18 GB of bandwidth per month, Kurt Scherf, principal analyst at Parks Associates, told TechNewsWorld. That makes the 250 GB cap for U-Verse subscribers "pretty robust," he remarked Comcast's limit is also 250 GB a month. However, it doe...
"Hopefully, they will come up with something innovative as they did with first Wii," Pietro Macchiarella, a research analyst at Parks Associates, told the E-Commerce Times. "Right now, the Wii is showing its age." Among the qualities the new device must have, said Macchiarel...
However, the device may not be quite as advanced as the rumors have it, Pietro Macchiarella, a research analyst at Parks Associates, told TechNewsWorld "Nintendo's strategy has never been that of being more technologically advanced than its competitors in terms of graphics and...
"I've heard some rumors that the PSP2 will have a cellular component, and others saying it won't," Pietro Macchiarella, a research analyst at Parks Associates, told TechNewsWorld One and One Makes Two...
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